S.Amdt. 1426

1. Adds SEC. 6____. NATIONWIDE MEDIA CAMPAIGN TO DECREASE OIL CONSUMPTION on page 203, between lines 5 and 6

   Adds a sectionPrinted page

   Inserted: SEC. 6____. NATIONWIDE MEDIA CAMPAIGN TO DECREASE OIL CONSUMPTION.

   Inserted: (a) In General.--The Secretary of Energy, acting through the Assistant Secretary for Energy Efficiency and Renewable Energy (referred to in this section as the "Secretary"), shall develop and conduct a national media campaign for the purpose of decreasing oil consumption in the United States over the next decade.

   Inserted: (b) Contract With Entity.--The Secretary shall carry out subsection (a) directly or through--

   Inserted: (1) contracts with 1 or more nationally recognized media firms for the development and distribution of monthly television, radio, and newspaper public service announcements; or

   Inserted: (2) collective agreements with 1 or more nationally recognized institutes, businesses, or nonprofit organizations for the funding, development, and distribution of monthly television, radio, and newspaper public service announcements.

   Inserted: (c) Use of Funds.--

   Inserted: (1) In general.--Amounts made available to carry out this section shall be used for the following:

   Inserted: (A) Advertising costs.--

   Inserted: (i) The purchase of media time and space.

   Inserted: (ii) Creative and talent costs.

   Inserted: (iii) Testing and evaluation of advertising.

   Inserted: (iv) Evaluation of the effectiveness of the media campaign.

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   Inserted: (v) The negotiated fees for the winning bidder on requests from proposals issued either by the Secretary for purposes otherwise authorized in this section.

   Inserted: (vi) Entertainment industry outreach, interactive outreach, media projects and activities, public information, news media outreach, and corporate sponsorship and participation.

   Inserted: (B) Administrative costs.--Operational and management expenses.

   Inserted: (2) Limitations.--In carrying out this section, the Secretary shall allocate not less than 85 percent of funds made available under subsection (e) for each fiscal year for the advertising functions specified under paragraph (1)(A).

   Inserted: (d) Reports.--The Secretary shall annually submit to Congress a report that describes--

   Inserted: (1) the strategy of the national media campaign and whether specific objectives of the campaign were accomplished, including--

   Inserted: (A) determinations concerning the rate of change of oil consumption, in both absolute and per capita terms; and

   Inserted: (B) an evaluation that enables consideration whether the media campaign contributed to reduction of oil consumption;

   Inserted: (2) steps taken to ensure that the national media campaign operates in an effective and efficient manner consistent with the overall strategy and focus of the campaign;

   Inserted: (3) plans to purchase advertising time and space;

   Inserted: (4) policies and practices implemented to ensure that Federal funds are used responsibly to purchase advertising time and space and eliminate the potential for waste, fraud, and abuse; and

   Inserted: (5) all contracts or cooperative agreements entered into with a corporation, partnership, or individual working on behalf of the national media campaign.

   Inserted: (e) Authorization of Appropriations.--There is authorized to be appropriated to carry out this section $100,000,000 for each of fiscal years 2004 through 2008.

   Original wording

   On page 203, between lines 5 and 6, insert the following:

Read automatically from the Congressional Record. Check the original before relying on it.

As printed