Mr. President, I rise today to introduce, along with Senators Brownback, Clinton, Durbin, and Casey, the Children and Media Research Advancement Act, or CAMRA Act. This bill is identical to S. 1902…
Mr. President, I rise today to introduce, along with Senators Brownback, Clinton, Durbin, and Casey, the Children and Media Research Advancement Act, or CAMRA Act. This bill is identical to S. 1902 that passed the Senate unanimously last year except that it houses our program at the National Institute of Child Health and Human Development.
Children today live and develop in a world of media. Electronic media, including DVD's, video games, digital music, the Internet, television, motion pictures, and cell phones, are now everywhere and under constant change. Research needs to keep up with the technology, from its positive impacts such as language development in children with delays, to possible adverse effects, from obesity to muscular-skeletal disorders. The CAMRA Act supports exploration and analysis on the impact of electronic media in children's and adolescents' development. Based on recommendations from a National Academy of Sciences panel, researchers will look at both the positive and negative impacts on children's cognitive, social, emotional, physical and behavioral development.
Electronic media, in all its forms, influences and affects young people. It has the potential to produce benefits and harms. Numerous studies show increased aggressive behavior in children following interaction with violent video games. We need to move research beyond these studies to learn, for example, how new interactive technologies can best support and enhance traditional learning while making certain that these new technologies, and marketing increasingly targeted at children through these technologies, do not damage children's long-term health.
Televisions have been common in households for half a century and television still dominates the total amount of time children devote to electronic
media. One report links television viewing at an early age with later symptoms that are common in children with attention deficit disorders. However, we don't know the direct relationship, if any. Does television viewing cause attention deficits, or do children who have attention deficits find television viewing experiences more engaging than children who don't have attention problems? Or do parents of children with attention disorders let them watch more television to encourage more sitting and less hyperactive behavior? How will Internet experiences, particularly those where children move rapidly across different windows, influence attention patterns and attention problems? Can interactive media positively influence those with attention deficits? Once again, we don't know the answers.
Does television cause autism? That's the title of a recent Cornell University study showing a correlation between the alarming rising incidence of autism and increases in television viewing. Again, we don't know the direct relationship, if it exists. If early television exposure does alter normal brain development, we need to understand this to protect children in the future.
Half of the Nation's children live in homes with three or more televisions with access, in many cases, to hundreds of channels ranging from Fashion TV to Spike TV. The American Academy of Pediatrics discourages television watching for children under two, promoting instead other activities, for example reading together and playing, for proper brain development. Yet three in five children under one year of age watch TV, or other screen media such as DVD players, for an average of one and one-third hours a day. For four to six year olds, these numbers increase to 90 percent watching TV for an average of over two hours a day.
Young people over 8 years old use electronic media, on average, for over 6 hours each day. How does this investment of time affect children's physical development, their cognitive development, or their moral values? Unfortunately, we still have very limited information about how media, particularly the newer interactive media, affect children's development.
American advertisers spend $15 billion a year on marketing to children under 12, twice the amount from a decade ago. Most of the advertising to kids is for candy, soda, cereal and fast food; and most of the food brands advertising to children on TV use branded websites to market to children online. These sites most often include online games, access to the TV commercials, and encouragement for kids to contact their peers about the products. Is this affecting the health of America's children?
Consider our current national health crisis where about one in six children are overweight. The number of overweight children and teenagers in the U.S. has more than tripled over the last four decades. The public, through Medicare and Medicaid, pays about $39 billion per year for medical care relating to childhood and adult obesity. In 2000, the Surgeon General estimated the total economic cost of obesity in the United States to be $117 billion. And the number of overweight children continues to increase.
Beyond the enormous medical costs come later health problems and perhaps reduced life expectancies. We think that media exposure is partly the cause of this epidemic. Is it? A recent 2007 study from the Harvard Medical School found that more time for three year olds in front of a TV leads to more sugary drinks and calories. Is this true for younger and older children? Is time spent viewing screens and its accompanying sedentary lifestyles contributing to childhood and adolescent obesity? Or is the constant bombardment of advertisements for sugar-coated cereals, snack foods, and candy that pervade children's television advertisements the culprit? What will happen when junk food advertisements begin to pop-up on children's cell phones? How do the newer online forms of ``stealth marketing'', such as food products packaged with computer games, affect children's and adolescents' consumption patterns? We have more questions than answers.
On another subject, many of us believe that our children are becoming increasingly materialistic. Does exposure to commercial advertising and the ``good life'' experienced by media characters partly explain materialistic attitudes? We're not sure. Recent research using brain- mapping techniques finds that an adult who sees images of desired products demonstrates patterns of brain activation that are typically associated with reaching out with a hand. How does repeatedly seeing attractive products affect our children and their developing brains? As Internet access expands from the desktop computer to other devices, including televisions, what will happen when our children will be able to click on their television screen and go directly to sites that advertise the products that they see in their favorite programs or use their cell phones to pay immediately for products marketed directly at them? Exactly what kind of values are we cultivating in our children, and what role does exposure to media content play in the development of those values?
We want no child left behind in the 21st century. Many of us believe that time spent with computers is good for our children, teaching them the skills that they will need for success in the 21st century. Are we right? How is time spent with computers different from time spent with television? What are the underlying mechanisms that facilitate or disrupt children's learning from these varying media? Can academic development be fostered by the use of interactive online programs designed to teach as they entertain?
In the first six years of life, Caucasian more so than African American or Latino children have Internet access from their homes. Can our newer interactive media help ensure that no child is left behind, or will disparities in access result in leaving some behind and not others?
Interactive computer programs may be of enormous benefits to English language learners. In addition, electronic media can allow children with disabilities to learn, discover, and interact with others in ways not before possible. What are the best ways to help English language learners and children with various disabilities learn?
The questions about how media affect the development of our children are clearly important, abundant, and complex. Unfortunately, the answers to these questions are in short supply. Such gaps in our knowledge limit our ability to make informed decisions about media policy.
We know that media are important. Over the years, we have held numerous hearings in these chambers about how exposure to media violence affects childhood aggression. We passed legislation such as the Children's Television Act, which requires broadcasters to provide educational and informational television programs for children. Can we cultivate children's moral values through prosocial programs resulting from the Children's Television Act, that promote helping, sharing, and cooperating?
We acted to protect our children from unfair commercial practices by passing the Children's Online Privacy Protection Act, which provides safeguards from exploitation for our youth as they explore the Internet. Yet the Internet is providing new and evolving ways to reach children with marketing, making our ability to protect our children all the more difficult.
We worry about our children's inadvertent exposure to online pornography and about how that kind of exposure may undermine their moral values and standards of decency. In these halls of Congress, we acted to protect our children by passing the Communications Decency Act, the Child Online Protection Act, and the Children's Internet Protection Act to shield children from exposure to sexually explicit online content that is deemed harmful to minors. While we all agree that we need to protect our children from online pornography, we know very little about how to address even the most practical of questions such as how to prevent children from falling prey to adult strangers who approach them online.
To ensure that we are doing our very best for our children, the behavioral and health recommendations and public policy decisions we make should be based on objective scientific research. Yet no Federal research agency has responsibility for overseeing and setting a coherent media research agenda that can guide these policy decisions. Instead, Federal agencies fund electronic media research in a piecemeal fashion,
resulting in a patch work of findings that often do not span disciplines and address complex questions. We must do better than that.
The bill we are introducing today remedies this problem. The CAMRA Act will provide an overarching view of media effects by establishing a program devoted to Children and Media within the National Institute of Child Health and Human Development. This program of research, to be vetted by the National Academy of Sciences, will fund and energize a coherent program of research that illuminates the role of media in children's cognitive, social, emotional, physical, and behavioral development. The research will cover all forms of electronic media and will encourage research involving children of all ages--even babies and toddlers. The bill also calls for a report to Congress about the effectiveness of this research program in filling this void in our knowledge. To accomplish these goals, we are authorizing $90 million dollars to be phased in gradually across the next five years. The cost to our budget is minimal and can well result in significant savings in other budget areas.
Our Nation values the positive, healthy development of our children. Our children live in the information age, and our country has one of the most powerful and sophisticated technology systems in the world. While this system entertains them, it is not always harmless entertainment. Media have the potential to facilitate the healthy growth of our children. They also have the potential to harm. We have a stake in finding out exactly what that role is. We have a responsibility to take action. Access to the knowledge that we need for informed decision-making requires us to make an investment: an investment in research, an investment in and for our children, and an investment in our collective futures. The benefits to our youth and our Nation's families are immeasurable.
By passing the Children and Media Research Advancement Act, we can advance knowledge and enhance the constructive effects of media while minimizing the negative ones. We can make future media policies that are grounded in solid, scientific knowledge. We can be proactive, rather than reactive. In so doing, we build a better nation for our youth, fostering the kinds of values that are the backbone of this great nation of ours, and we create a better foundation to guide future media policies about the digital experiences that pervade our children's daily lives.
I ask unanimous consent that the text of the bill be printed in the Record.