S. 2157Senate115th Congress (2017-2019)In Committee

Drug-Price Transparency in Communications Act

Introduced November 16, 2017

AI-Generated Summary

Updated April 15, 2026 at 7:13 PM UTC

The Drug‑Price Transparency in Communications Act would force pharmaceutical companies to show the price of a prescription drug – specifically the wholesale acquisition cost for a 30‑day supply – in any advertisement aimed at consumers and in any promotional or educational communication with doctors. The bill adds civil penalties for companies that fail to include the price and gives the Federal Trade Commission authority to enforce the rule, while directing any collected fines to medical research.

Key Provisions

  • Direct‑to‑consumer ads for prescription drugs must conspicuously display the wholesale acquisition cost for a 30‑day supply; failure to do so can result in civil penalties up to $1 million for a first violation and $5 million for later violations within a three‑year period.
  • When a drug maker talks to a health‑care practitioner – including at meetings, paid events, or when providing samples or gifts – it must also disclose the same 30‑day wholesale acquisition cost, with a brief note about any cost‑saving programs.
  • The Federal Trade Commission is tasked with enforcing the price‑disclosure rules as unfair or deceptive practices and may issue rules and penalties under its existing authority.
  • Any civil penalties collected are transferred to the National Institutes of Health to fund medical research.
  • The Secretary of Health and Human Services, through the FDA, must issue regulations detailing how the price must be shown in ads and how quickly manufacturers must update the information after price changes.

Legislative Activity

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1 earlier action
SenateIntro Referral Latest Action

Read twice and referred to the Committee on Health, Education, Labor, and Pensions.

November 16, 2017

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SenateIntro Referral

Introduced in Senate

November 16, 2017

SenateIntro Referral

Read twice and referred to the Committee on Health, Education, Labor, and Pensions.

November 16, 2017

Floor Debate

4 members

What members said about S. 2157 on the floor

2 Republicans2 Democrats
Chris Van Hollen
Sen. Chris Van HollenD-MD · Nov 16, 2017

Mr. President, today I am introducing the Chesapeake Bay Farm Bill Enhancements Act of 2017 to accelerate our efforts to restore the health of one of America's greatest natural treasures--the…

James E. Risch
Sen. James E. RischR-ID · Nov 16, 2017

Mr. President, I rise today to introduce the Blackrock Land Exchange Act of 2017. The legislation supports a mutually beneficial effort between the Bureau of Land Management and the J.R. Simplot…

Richard J. Durbin
Sen. Richard J. DurbinD-IL · Nov 16, 2017

Mr. President, I ask unanimous consent that the text of the bill be printed in the Record.

Steve Daines
Sen. Steve DainesR-MT · Nov 16, 2017

Mr. President, I ask unanimous consent that the text of the bill be printed in the Record.

Richard J. Durbin
Sen. Richard J. DurbinD-IL · Nov 16, 2017

Mr. President, I ask unanimous consent that the text of the bill be printed in the Record.

Bill Text

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Introduced in SenateIssued November 16, 2017

II

115th CONGRESS

1st Session

S. 2157

IN THE SENATE OF THE UNITED STATES

November 16, 2017

Mr. Durbin (for himself, Mr. King, Mr. Brown, Mr. Franken, Ms. Hassan, and Ms. Harris) introduced the following bill; which was read twice and referred to the Committee on Health, Education, Labor, and Pensions

A BILL

To require drug manufacturers to disclose the prices of prescription drugs in any direct-to-consumer advertising and marketing to practitioners of a drug.

1.

Short title

This Act may be cited as the Drug-Price Transparency in Communications Act.

2.

Findings

Congress finds as follows:

(1)

Direct-to-consumer advertising of prescription pharmaceuticals is legal in only 2 developed countries, the United States and New Zealand.

(2)

Direct-to-consumer advertising of prescription pharmaceuticals is designed to cause patients to pressure physicians to prescribe certain medications.

(3)

In 2015, pharmaceutical companies spent more than $100,000,000 on advertising with respect to each of 16 brand-name drugs, primarily new and expensive drugs.

(4)

Prescription rates of medications advertised directly to consumers have increased by 34.2 percent compared to a 5.1 percent increase in other pharmaceuticals.

(5)

Prescription pharmaceuticals cost more in the United States than they do in any other country.

(6)

The American Medical Association has passed resolutions calling for the ban of direct-to-consumer advertising of prescription pharmaceuticals, and to require price transparency in any direct-to-consumer advertising.

(7)

The amount of spending by pharmaceutical companies in marketing to health care providers is more than 4 times the spending for direct-to-consumer advertising.

(8)

Health care providers are more likely to prescribe a certain drug if they have received payments or marketing materials from the manufacturer of that drug.

3.

Price disclosure requirement for direct-to-consumer drug advertisements

(a)

In general

Section 303(g)(1) of the Federal Food, Drug, and Cosmetic Act (21 U.S.C. 333(g)(1)) is amended—

(1)

by striking (A) and inserting (i);

(2)

by striking (B) and inserting (ii);

(3)

by striking (1) With respect and inserting (1)(A) With respect;

(4)

by striking this paragraph each place it appears and inserting this subparagraph;

(5)

by striking No other civil monetary penalties in this Act (including the civil penalty in section 303(f)(4)) and inserting No civil monetary penalties (including the civil penalty in section 303(f)(4)), other than the penalties under this subparagraph and subparagraph (B); and

(6)

by adding at the end the following:

(B)

With respect to a person who is a holder of an approved application under section 505 for a drug subject to section 503(b) or under section 351 of the Public Health Service Act, any such person who disseminates or causes another party to disseminate a direct-to-consumer advertisement that does not include the wholesale acquisition cost (as defined in section 1847A(c)(6)(B) of the Social Security Act) for a 30-day supply of the drug shall be liable to the United States for a civil penalty in an amount not to exceed $1,000,000 for the first such violation in any 3-year period, and not to exceed $5,000,000 for each subsequent violation in any 3-year period. For purposes of this subparagraph, all violations under this paragraph occurring in a single day shall be considered one violation. With respect to advertisements that appear in magazines or other publications that are published less frequently than daily, each issue date (whether weekly or monthly) shall be treated as a single day for the purpose of calculating the number of violations under this subparagraph.

.

(b)

Transfer of funds

For each fiscal year, there are authorized to be appropriated, and are appropriated, out of any funds not otherwise obligated, to the Director of the National Institutes of Health for purposes of carrying out medical research, an amount equal to the amount collected in penalties during the previous fiscal year for violations of section 303(g)(1)(B) of the Federal Food, Drug, and Cosmetic Act.

(c)

Regulations

The Secretary of Health and Human Services, acting through the Commissioner of Food and Drugs, shall promulgate regulations to carry out subparagraph (B) of section 303(g)(1) of the Federal Food, Drug, and Cosmetic Act (21 U.S.C. 333(g)(1)), as added by subsection (a). Such regulations shall include provisions setting forth—

(1)

a reasonable amount of time a manufacturer has to update any direct-to-consumer advertising of a drug in accordance with such subparagraph (B) after a change to the wholesale acquisition cost of the drug; and

(2)

the specific manner in which the wholesale acquisition cost of a drug is required to be conspicuously disclosed in such direct-to-consumer advertisements in order to communicate such single price metric to the public, which shall include visual and audio (as applicable) components of the advertisement, and which may include a brief qualitative explanation of reduced cost availability for certain consumers, such as through insurance cost-sharing arrangements or patient assistance programs.

4.

Drug manufacturer duty to disclose drug prices to practitioners

(a)

Duty To disclose

Whenever a drug manufacturer, including any representative of the manufacturer, communicates with a health care practitioner about a drug manufactured by the drug manufacturer, including through promotional, educational, or marketing communications, meetings or paid events, and the provision of goods, gifts, and samples, the drug manufacturer shall disclose to the practitioner the wholesale acquisition cost (as defined in section 1847A(c)(6)(B) of the Social Security Act (42 U.S.C. 1395w–3a(c)(6)(B))) for a 30-day supply of the drug, which may include a brief qualitative explanation of reduced cost availability for certain consumers that is consistent with the regulations described in section 3(c)(2).

(b)

Enforcement by Federal Trade Commission

(1)

Unfair or deceptive acts or practices

A violation of subsection (a) by a person with respect to whom the Commission is empowered under section 5(a)(2) of the Federal Trade Commission Act (15 U.S.C. 45(a)(2)) shall be treated as a violation of a rule defining an unfair or deceptive act or practice prescribed under section 18(a)(1)(B) of the Federal Trade Commission Act (15 U.S.C. 57a(a)(1)(B)).

(2)

Powers of Federal Trade Commission

(A)

In general

The Federal Trade Commission shall enforce this section in the same manner, by the same means, and with the same jurisdiction, powers, and duties as though all applicable terms and provisions of the Federal Trade Commission Act (15 U.S.C. 41 et seq.) were incorporated into and made a part of this Act.

(B)

Privileges and immunities

Any person who violates this section shall be subject to the penalties and entitled to the privileges and immunities provided in the Federal Trade Commission Act (15 U.S.C. 41 et seq.).

(c)

Rulemaking

The Federal Trade Commission shall promulgate in accordance with section 553 of title 5, United States Code, such rules as may be necessary to carry out this section.

(d)

Savings provision

Nothing in this section shall be construed to limit, impair, or supersede the operation of the Federal Trade Commission Act or any other provision of Federal law.