H.R. 9439 – Voluntary Consumer AI Disclosure Pilot Act

AI-Generated Summary

Updated June 27, 2026 at 12:51 PM UTC

The Voluntary Consumer AI Disclosure Pilot Act would require the director of the National Institute of Standards and Technology (NIST) to set up a pilot program that tests voluntary ways for private companies to tell users when content is created or altered by artificial intelligence, including real‑time interactions. The goal is to develop guidelines and best‑practice standards for AI content provenance and disclosure, and to report the results to Congress. The bill applies to private‑sector entities that use AI in products or services and involves input from federal agencies, industry, civil‑society groups, and academia.

Key Provisions

NIST must launch a pilot program within one year to evaluate voluntary disclosure approaches for AI‑generated or AI‑modified content and real‑time AI interactions.
The pilot will draw on existing consumer product labeling programs and will involve consultation with relevant federal departments, companies of various sizes, civil‑society organizations, and academic experts.
After the pilot, NIST must produce a report within 180 days outlining findings on feasibility, usefulness, limitations, and any recommendations for further action.
The bill adds definitions for “artificial intelligence,” “artificial intelligence system,” and “content provenance” to clarify the scope of the standards.

Legislative Activity

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HouseIntro Referral Latest Action

Referred to the House Committee on Science, Space, and Technology.

Science, Space, and Technology Committee

June 24, 2026

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HouseIntro Referral

Introduced in House

June 24, 2026

HouseIntro Referral

Referred to the House Committee on Science, Space, and Technology.

Science, Space, and Technology Committee

June 24, 2026

Bill Text

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Introduced in HouseIssued June 24, 2026

I

119th CONGRESS

2d Session

H. R. 9439

IN THE HOUSE OF REPRESENTATIVES

June 24, 2026

Ms. Lofgren introduced the following bill; which was referred to the Committee on Science, Space, and Technology

A BILL

To amend the National Institute of Standards and Technology Act to direct the Director of the National Institute of Standards and Technology to establish a pilot program and develop voluntary disclosure standards relating to the use of artificial intelligence systems by private sector entities, and for other purposes.

1.

Short title

This Act may be cited as the Voluntary Consumer AI Disclosure Pilot Act.

2.

Pilot program

Section 22A of the National Institute of Standards and Technology Act (15 U.S.C. 278h–1) is amended—

(1)

by redesignating subsections (c) through (h) as subsections (d) through (i), respectively;

(2)

by inserting after subsection (b) the following new subsection:

(c)

Pilot program; consumer disclosure for real-Time interaction

(1)

In general

Not later than 1 year after the date of the enactment of this subsection, the Director shall carry out the following:

(A)

Establish a pilot program—

(i)

to evaluate voluntary approaches for provenance and disclosures of content produced or manipulated by artificial intelligence, including how a private sector entity may disclose to a user of a product or service of such entity—

(I)

any content generated by an artificial intelligence system with which such user may engage; and

(II)

instances of any direct, real-time interaction by such user with such system; and

(ii)

that is informed by consumer product labeling programs in existence as of such date of establishment.

(B)

Based on such pilot program, support the development of guidelines, best practices, and voluntary standards for the disclosure of content produced or manipulated by artificial intelligence described in subparagraph (A).

(C)

Not later than 180 days after completing the pilot program under subparagraph (A), submit to the Committee on Science, Space, and Technology, and the Committee on Energy and Commerce of the House of Representatives and the Committee on Commerce, Science, and Transportation of the Senate a report on the outcomes of the pilot program, including—

(i)

findings regarding the feasibility, usefulness, and limitations of the disclosure and content provenance approaches evaluated through the pilot program; and

(ii)

recommendations, if any, for further congressional or administrative action.

(2)

Consultation

In carrying out paragraph (1), the Director shall carry out the following:

(A)

Consult with the heads of appropriate Federal departments and agencies.

(B)

Seek to consult with the following:

(i)

Appropriate private sector entities of different sizes.

(ii)

Civil society.

(iii)

Academia.

; and

(3)

by adding at the end the following new subsection:

(j)

Definitions

In this section:

(1)

Artificial intelligence

The term artificial intelligence has the meaning given the term in section 5002 of the National Artificial Intelligence Initiative Act of 2020 (15 U.S.C. 9401).

(2)

Artificial intelligence system

The term artificial intelligence system means a data system, software, hardware, application, tool, service, or utility that operates in whole or in part using artificial intelligence.

(3)

Content provenance

The term content provenance means the chronology of the origin and history associated with digital content.

.