H.R. 1769House116th Congress (2019-2021)In Committee

DAIRY PRIDE Act

Introduced March 14, 2019

AI-Generated Summary

Updated April 14, 2026 at 3:09 AM UTC

The DAIRY PRIDE Act would make it illegal to market plant‑based drinks, yogurts, or cheeses using dairy names like "milk" or "cheese" unless the product actually meets the legal definition of a dairy product. It adds a new enforcement provision to the Federal Food, Drug, and Cosmetic Act and requires the FDA to step up enforcement against such mislabeling. The rule would affect manufacturers of plant‑based alternatives and consumers who buy them.

Key Provisions

  • Amends the FD&C Act to add a new subparagraph (z)(1) that bars any food from being sold in interstate commerce under a dairy market name if it does not contain milk or dairy derived from hooved mammals.
  • Defines a dairy product as one whose primary ingredient is the lacteal secretion (milk) obtained from milking one or more hooved mammals.
  • Requires the Secretary of Health and Human Services, through the FDA Commissioner, to issue draft guidance on enforcement within 90 days and final guidance within 180 days of enactment.
  • Mandates a report to Congress within two years detailing enforcement actions, warnings, and penalties related to the new labeling rule, and includes a plan for further enforcement if misbranded products remain on the market.

Legislative Activity

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2 earlier actions
HouseCommittee Latest Action

Referred to the Subcommittee on Health.

March 15, 2019

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HouseIntro Referral

Introduced in House

March 14, 2019

HouseIntro Referral

Referred to the House Committee on Energy and Commerce.

March 14, 2019

HouseCommittee

Referred to the Subcommittee on Health.

March 15, 2019

Floor Debate

3 members

What members said about H.R. 1769 on the floor

3 Democrats
Ron Wyden
Sen. Ron WydenD-OR · Apr 10, 2019

Madam President, the Senate is just hours away from voting on whether to confirm David Bernhardt to head the Interior Department. He would replace Ryan Zinke, who was forced from office in the eye of…

Tom Udall
Sen. Tom UdallD-NM · Apr 10, 2019

Mr. President, I ask unanimous consent that the order for the quorum call be rescinded. Mr. President, I rise today to oppose this rush to confirm David Bernhardt to serve as the 53rd Secretary of…

Sherrod Brown
Sen. Sherrod BrownD-OH · Apr 10, 2019

Mr. President, I ask unanimous consent that the order for the quorum call be rescinded.

Bill Text

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Introduced in HouseIssued March 14, 2019

I

116th CONGRESS

1st Session

H. R. 1769

IN THE HOUSE OF REPRESENTATIVES

March 14, 2019

Mr. Welch (for himself, Mr. Simpson, Mr. Gallagher, Mr. Grothman, Ms. Stefanik, Mr. Duffy, Mr. Courtney, Mr. Thompson of Pennsylvania, Mr. Larsen of Washington, Mr. Kind, Ms. DelBene, Mr. Kildee, Mr. Schrader, Ms. Kuster of New Hampshire, Mr. Marshall, Mr. Reed, Mr. Peterson, Mr. Sensenbrenner, Mr. Brindisi, Mr. Gibbs, Mr. Joyce of Pennsylvania, Mr. Tonko, Mr. Collins of New York, Mr. Cartwright, Mr. Mitchell, Mr. Long, Mr. Moolenaar, Mr. Smucker, Mr. Newhouse, and Mr. Delgado) introduced the following bill; which was referred to the Committee on Energy and Commerce

A BILL

To require enforcement against misbranded milk alternatives.

1.

Short title

This Act may be cited as the Defending Against Imitations and Replacements of Yogurt, Milk, and Cheese To Promote Regular Intake of Dairy Everyday Act or the DAIRY PRIDE Act.

2.

Findings

Congress finds as follows:

(1)

Dairy products are an important part of a healthy diet for both children and adults, according to the 2015–2020 Dietary Guidelines for Americans (referred to in this section as the Dietary Guidelines) published by the Department of Health and Human Services and the Department of Agriculture. The Dietary Guidelines state that most Americans are not meeting recommended intake for the dairy food group. Consumption of dairy foods provides numerous health benefits, including lowering the risk of diabetes, metabolic syndrome, cardiovascular disease, and obesity.

(2)

The Dietary Guidelines state that dairy foods are excellent sources of critical nutrients for human health, including vitamin D, calcium, and potassium, all of which are under consumed by people of the United States. When consumed in the amounts recommended by the Food Patterns of the Department of Agriculture, on average across the calorie levels, dairy foods contribute about 67 percent of calcium, 64 percent of vitamin D, and 17 percent of magnesium.

(3)

About 30 percent of adolescent boys meet or exceed the recommended 3-cup equivalents per day, but less than 10 percent of adolescent females meet or exceed this recommendation. An age-related decline in dairy intake appears to begin in adolescence and intakes persist at very low levels among adult females across the age distribution. Less than 5 percent of adult females consume the recommended 3-cup equivalents per day. Overall, more than 80 percent of the entire population of the United States does not meet the daily dairy intake recommendation.

(4)

The Dietary Guidelines state that vitamin D and potassium amounts vary across plant-based milk alternatives. The amount of calcium per calorie is lower for most plant-based alternative milk products. To obtain the amount of calcium contained in one cup of non-fat fluid milk from a plant-based milk alternative, the portion size and calorie intake must be greater.

(5)

Imitation dairy products, such as plant-based products derived from rice, nuts, soybeans, hemp, coconut, algae, and other foods that imitate milk, yogurt, and cheese, often do not provide the same nutrition content as real milk, cheese, and yogurt derived from dairy cows.

(6)

Plant-based products labeled as milk are misleading to consumers.

(7)

The Food and Drug Administration has regulations that define milk and cream as the lacteal secretion, practically free from colostrum, obtained by the complete milking of one or more healthy cows (section 131.110 of title 21, Code of Federal Regulations). This definition further applies to milk used to create other dairy products, including yogurt and cheese, as specified in sections 131 and 133 of title 21, Code of Federal Regulations.

(8)

Given the proliferation of plant-based products in the marketplace that are mislabeled as milk despite the standard of identity defined for this substance, enforcement by the Food and Drug Administration against these practices should be improved to avoid misleading consumers.

3.

Purpose

No food may be introduced or delivered for introduction into interstate commerce using a market name for a dairy product if the food does not meet the criterion set forth for dairy products under paragraph (z)(2) of section 403 of the Federal Food, Drug, and Cosmetic Act (21 U.S.C. 343) (as added by section 4(a)).

4.

Enforcement of definition

(a)

In general

Section 403 of the Federal Food, Drug, and Cosmetic Act (21 U.S.C. 343) is amended by adding at the end the following:

(z)
(1)

If it uses a market name for a dairy product described in subparagraph (3) and the food does not meet the criterion for being a dairy product, as described in subparagraph (2).

(2)

For purposes of this paragraph, a food is a dairy product only if the food is, contains as a primary ingredient, or is derived from, the lacteal secretion, practically free from colostrum, obtained by the complete milking of one or more hooved mammals.

(3)

A market name for a dairy product described in this subparagraph means the dairy product terms described in parts 131 and 133 of subchapter B of chapter I of title 21, Code of Federal Regulations, and sections 135.110, 135.115, and 135.140 of title 21, Code of Federal Regulations (or any successor regulations), or any other term for which the Secretary has promulgated a standard of identity with respect to a food that is formulated with a dairy product (as described in subparagraph (2)) as the primary ingredient.

.

(b)

Guidance

The Secretary of Health and Human Services, acting through the Commissioner of Food and Drugs, shall—

(1)

not later than 90 days after the date of enactment of this Act, issue draft guidance on how enforcement of the amendment made by subsection (a) will be carried out; and

(2)

not later than 180 days after the date of enactment of this Act, issue final guidance on such enforcement.

(c)

Report to Congress

Not later than 2 years after the date of enactment of this Act, the Secretary of Health and Human Services, acting through the Commissioner of Food and Drugs, shall report to Congress on enforcement actions taken under paragraph (z) of section 403 of the Federal Food, Drug, and Cosmetic Act (21 U.S.C. 343), as amended by this Act, including warnings issued pursuant to such paragraph and penalties assessed under section 303 of such Act (21 U.S.C. 333) with respect to such paragraph. If food that is misbranded under section 403(z) is offered for sale in interstate commerce at the time of such report, the Commissioner of Food and Drugs shall include in such report an updated plan for enforcement with respect to such food.