Thank you very much for yielding. Thank you for your leadership on this bill. Mr. Speaker, I rise in support of this bill for many reasons. The first reason is that America needs to market itself. You think that, oh, everybody loves…
Thank you very much for yielding. Thank you for your leadership on this bill.
Mr. Speaker, I rise in support of this bill for many reasons. The first reason is that America needs to market itself. You think that, oh, everybody loves America, but I found in my travels in talking with people that not everybody has the same opinion about America. Right now, if you turn on your television, the rest of the world is trying to get people who live in this country to go travel to their country--go to Spain; go to the Caribbean; go to New Zealand; go everywhere; go to Canada. It is all trying to get our people to be tourists in their country.
Well, finally, we did something about it. We have been doing this in agriculture for a long time. With the Agricultural Marketing Act, we decided, well, let's market America. Let's tell people what this great country is, how you can get here, and what you are going to see when you get here. It has had a tremendous effect. It really has. It, to me, is the biggest jump-starter for jobs that we can do because tourism is everywhere. It is all those things. It is little restaurants. It is museums. It is essentially Washington, D.C., from parks to rivers to everything. That is what America is made of.
There is also, I think, in this hot world right now, this complicated world--the news is full of bad stuff, and, unfortunately, America, because of all our movies and television, also has an opinion of people this is the most dangerous country in the world to visit. We have got to get over that, because everybody who comes here finds that it is not true at all. It is very friendly people and wonderful help. So it is very important. It is kind of foreign policy to say: Come on, come see this great country, this little pillar of the world, and meet the people.
Next year, we are going to have the 100th anniversary of our National Park System. We are the only country in the world that has a national park system like this one. They are the most beautiful places in America.
I would suggest that, frankly, this is a great, bipartisan product. Mr. Bilirakis and I have been cochairs of this Tourism Caucus. We have been trying to get every Member to join. It was interesting; we got more Democrats to join the caucus than Republicans. And hopefully now with this bill and this sort of discussion of how important this is to your local districts, and there is isn't a chamber of commerce in the United States that isn't watching this vote and hoping that we will pass this bill because those tourists, just like politics, all of it is local. All tourism is local. They go to some community, and they go to the main street and they help the small businesses.
I represent a pretty remote area of California called Big Sur, a beautiful coastline. The foreign tourists are carrying the economy of that area by their visits. The Europeans are visiting it in greater numbers than ever before. If you talk to any of the merchants, they will say, but for that European travel after the recession we have had, we wouldn't be recovering like it is.
So I want every Member of Congress to join our caucus because what do we do? Caucuses produce things. We produced this reauthorization, a bill, and Mr. Bilirakis as cochair carried it, and he has done a tremendous job. It is important that we focus for a moment on the importance of tourism as an industry just like steel, electronics, and airlines, but it is made up of all these other parts. That industry is in every single congressional district. If this is the tide that lifts the ships that bring the tourists here, it is also the tide that will help leave that tourist tax dollar, that tourist expenditure dollar in our local community and hire people to be a service-oriented industry.
So I applaud our colleagues in Congress for reauthorizing. We have done this before without controversy because it is a pay-for. It is already paid for. It is not a tax. It is a fee that is levied on tourists coming to this country to get a visa, and a portion of that fee then goes into paying for this promotion. So it is a win-win. It is a job promotion, and it is good for everybody. I hope we get a unanimous vote on both sides of the aisle, and I hope those that vote for it will also join the Tourism Caucus.
Mr. Speaker, as co-chair of the Congressional Travel and Tourism Caucus, I am pleased to see the House of Representatives take up the Travel Promotion, Enhancement, and Modernization Act of 2014 today. I want to thank my caucus co-chair, Rep. Gus Bilirakis, for introducing this legislation to reauthorize Brand USA--our nation's Destination Marketing Organization or DMO.
This legislation will allow our country to continue its success in the international travel and tourism market, bringing greater numbers of international visitors to our shores. These travelers provide a substantial boost to our economy and produce many U.S. jobs. Did you know that international visitors coming to the United States are measured as an export? They are, and travel and tourism is the top export industry. Number One! Seventy million international visitors, spending over $180 billion, have produced a trade surplus every year since 1989--and Brand USA is a crucial part of this. Brand USA's most recent annual report showed that FY13 saw an increase of 1.1 million visitors. That increase brings an additional $3.4 billion in spending to our economy and supports over 50,000 new jobs.
International visitors are drawn to America's well known destinations like New York, Los Angeles, Orlando, and Chicago. And yet, it is our ``amber waves of grain'' and ``purple mountain majesties'' that attract travelers to all corners of our country. Our scenery sells us to the world and the upcoming 100th Anniversary of the National Park Service will highlight some of our most notable scenery.
Brand USA's efforts bring substantial benefits to our economy with a return on investment of more than 30 to 1. If only my investments did this well. This unbeatable value is done at no U.S. taxpayer expense. Funding for this program is provided by the international visitors who come to the United States.
Mr. Speaker, I like to point out that travel and tourism is in every state, every territory, and congressional district across this country, and I encourage all my colleagues to join Rep. Bilirakis and myself in supporting America's travel and tourism industry by voting aye for this bipartisan legislation.