Mr. President, in every year since 1951, Congress has included a provision in the General Government Appropriations Act which states the following: No part of any appropriation contained in this or…
Mr. President, in every year since 1951, Congress has included a provision in the General Government Appropriations Act which states the following:
No part of any appropriation contained in this or in any
other act shall be used for publicity or propaganda purposes
within the United States not heretofore authorized by
Congress.
I am quoting from section 624 of Public Law 108-447.
This is the law of the land, and yet despite the law, the Congress and the American people continue to hear about propaganda efforts by executive branch agencies. On more than one occasion, this administration has provided tax dollars to well-known conservative talk show hosts to promote its agenda. One was paid a hefty fee to promote the No Child Left Behind Act. Another talk show host was paid to promote the administration's welfare and family policies.
If those examples are not bad enough, in an effort to blur the line between
independent media and administration propaganda, some agencies have produced prepackaged news stories designed to be indistinguishable from news stories produced by free market news outlets.
According to the Government Accountability Office, the GAO, which is an arm of the Congress, in an opinion dated February 17, 2005, the administration has violated the prohibition on publicity and propaganda. In a memorandum sent to executive branch agencies, the GAO stated:
During the past year, we found that several prepackaged
news stories produced and distributed by certain Government
agencies violated this provision.
So very simply, according to the GAO, the administration broke the law. The GAO specifically cited the Office of National Drug Control Policy and the Department of Health and Human Services for violating the antipropaganda law. But these are not the only agencies pretending to be a credible news outlet.
On March 13, 2005, the New York Times wrote about the administration's approach in an article entitled ``Under Bush a New Age of Prepackaged TV News.''
I ask unanimous consent that the entire article be printed in the Record following my remarks.
The Times article spotlighted three new segments that each looked the same as any other 90-second segment on the local news. But these are not new. The Federal Government produced all three of these. The Times told of a news segment produced by the State Department featuring a jubilant Iraqi American telling a news crew in Kansas City: ``Thank you, Bush. Thank you, USA.''
The Department of Homeland Security apparently produced a so-called news report on the creation of the Transportation Security Administration. The reporter called the establishment of TSA ``one of the most remarkable campaigns in aviation history.'' But what the American people, the viewers, did not know was that the so-called reporter was actually a public relations professional working under a false name for the Transportation Security Administration. How about that?
A third segment broadcast in January was based on a news report produced by the Department of Agriculture. The Agriculture Department apparently employs two full-time people to act--listen now--to act as reporters. They travel the country and create their own so-called news, distributing their work via satellite and mail, always pushing the White House line.
What are things coming to?
In the January report, these U.S. Department of Agriculture employees, claiming to be independent journalists, called President Bush ``the best envoy in the world.''
I am not here to argue whether George W. Bush is America's best envoy to the world, but I would rather leave that discussion to independent analysts, not to administration employees or on-the-payroll journalists pushing the White House line.
Yes, the administration should explain its ideas and positions to the American people. No one argues that fact. Educating the public about issues affecting their lives is an essential role of the Government. But the administration should not engage in a blatant manipulation of the news media. Leave the work of manipulation to the Rush Limbaughs of the world. Keep the job of Government focused on the people. Manufacturing propaganda is a blatant misuse of taxpayer dollars, and it is your money, your money, Mr. and Mrs. Taxpayer.
The administration has disputed GAO's views. The administration takes the view that it is OK to mask the source as long as the ads are ``purely informational.''
The White House Office of Management and Budget, with the support of the Justice Department, went so far as to issue a memorandum to agency heads dated March 11, 2005, specifically contradicting the conclusions of the Government Accountability Office. The Justice Department concluded that the Government Accountability Office's:
. . . conclusion fails to recognize the distinction
between covert propaganda and purely informational Video News
Reports, which do not constitute propaganda within the common
meaning of the term and therefore are not subject to the
appropriations restriction.
If paying national columnists and talk show hosts, faking news segments, hiring actors to pretend to be reporters ``do not constitute propaganda,'' what does? What does constitute propaganda? It is time for the administration to back off.
We, the American people, trust the media to provide us with independent sources of information, not biased news stories produced by the administration at the taxpayers' expense. It is time for the White House to be upfront with the American people: no propaganda, no manipulation of the press. The administration should tell the people its position on issues, yes, but should do so honorably and without such deliberate manipulation of the free press. Propaganda efforts such as these are not the stuff for a Republic such as ours. The American people must be able to rely on the independence of the news media. The constitutionally guaranteed freedom of the press is not for sale. The country must know that reporters--real reporters--are presenting facts honestly, presenting facts fairly, presenting facts without bias. Democracy should not be built on deception.
Just yesterday, the Federal Communications Commission, on a unanimous vote--on a unanimous vote of 4 to 0--approved a public notice that directs--that directs, hear me--that directs television broadcasters to disclose to viewers the origin of video news releases produced by the Government or corporations when the material runs on the public airwaves. The Commission acknowledged the critical role that broadcast licensees and cable operators play in providing information to the audiences they serve. This information is an important component of a well-functioning democracy. Along with this role comes a responsibility, the responsibility that licensees and operators make the sponsorship announcements required by the foregoing rule and obtain the information from all pertinent individuals necessary for them to do so. The public notice goes on to stress that the Commission may impose sanctions, including fines, including imprisonment, for failure to comply with the ruling. You better watch out. So the FCC, by a unanimous vote, I say, made clear, crystal clear, as clear as the noonday Sun in a cloudless sky, what their rules are. They made clear to the broadcasters what their rules are.
Now Congress should make clear what the rules are for Federal agencies. Just yesterday, the Federal Communications Commission, on a unanimous vote, 4 to 0, approved this public notice, I am saying it again, that directs television broadcasters to disclose to viewers the origin of video news releases produced by the Government or corporations--I will say this a third time--when the material runs on the public airwaves.
So this is a warning. We, in the Congress, ought to do our best in support of the ruling and to enforce it.
Let me say now that my amendment prevents any agency from using taxpayer dollars to produce or distribute prepackaged news stories intended to be viewed, intended to be heard, intended to be read, which do not clearly identify the so-called news was created by a Federal agency or funded with taxpayer dollars. That is plain common sense.
I urge Senators to back the law that we, Congress, have passed each year since 1951:
No part of any appropriation contained in this or any other
Act shall be used for publicity or propaganda purposes within
the United States not heretofore authorized by Congress.
Back it up. My amendment simply makes it clear, I say again, that Congress does mean what Congress says. I urge adoption of the amendment. I will yield the floor, but I want to send my amendment to the desk.
Exhibit 1
[From the New York Times, Mar. 13, 2005]
Under Bush, a New Age of Prepackaged TV News
(By David Barstow and Robin Stein)
It is the kind of TV news coverage every president covets.
``Thank you, Bush. Thank you, U.S.A.,'' a jubilant Iraqi-
American told a camera crew
in Kansas City for a segment about reaction to the fall of
Baghdad. A second report told of ``another success'' in the
Bush administration's ``drive to strengthen aviation
security''; the reporter called it ``one of the most
remarkable campaigns in aviation history.'' A third segment,
broadcast in January, described the administration's
determination to open markets for American farmers.
To a viewer, each report looked like any other 90-second
segment on the local news. In fact, the federal government
produced all three. The report from Kansas City was made by
the State Department. The ``reporter'' covering airport
safety was actually a public relations professional working
under a false name for the Transportation Security
Administration. The farming segment was done by the
Agriculture Department's office of communications.
Under the Bush administration, the federal government has
aggressively used a well-established tool of public
relations: the prepackaged, ready-to-serve news report that
major corporations have long distributed to TV stations to
pitch everything from headache remedies to auto insurance. In
all, at least 20 federal agencies, including the Defense
Department and the Census Bureau, have made and distributed
hundreds of television news segments in the past four years,
records and interviews show. Many were subsequently broadcast
on local stations across the country without any
acknowledgement of the government's role in their production.
This winter, Washington has been roiled by revelations that
a handful of columnists wrote in support of administration
policies without disclosing they had accepted payments from
the government. But the administration's efforts to generate
positive news coverage have been considerably more pervasive
than previously known. At the same time, records and
interviews suggest widespread complicity or negligence by
television stations, given industry ethics standards that
discourage the broadcast of prepackaged news segments from
any outside group without revealing the source.
Federal agencies are forthright with broadcasters about the
origin of the news segments they distribute. The reports
themselves, though, are designed to fit seamlessly into the
typical local news broadcast. In most cases, the
``reporters'' are careful not to state in the segment that
they work for the government. Their reports generally avoid
overt ideological appeals. Instead, the government's news-
making apparatus has produced a quiet drumbeat of broadcasts
describing a vigilant and compassionate administration.
Some reports were produced to support the administration's
most cherished policy objectives, like regime change in Iraq
or Medicare reform. Others focused on less prominent matters,
like the administration's efforts to offer free after-school
tutoring, its campaign to curb childhood obesity,
its initiatives to preserve forests and wetlands, its
plans to fight computer viruses, even its attempts to
fight holiday drunken driving. They often feature
``interviews'' with senior administration officials in
which questions are scripted and answers rehearsed.
Critics, though, are excluded, as are any hints of
mismanagement, waste or controversy.
Some of the segments were broadcast in some of nation's
largest television markets, including New York, Los Angeles,
Chicago, Dallas and Atlanta.
An examination of government-produced news reports offers a
look inside a world where the traditional lines between
public relations and journalism have become tangled, where
local anchors introduce prepackaged segments with
``suggested'' lead-ins written by public relations experts.
It is a world where government-produced reports disappear
into a maze of satellite transmissions, Web portals,
syndicated news programs and network feeds, only to emerge
cleansed on the other side as ``independent'' journalism.
It is also a world where all participants benefit.
Local affiliates are spared the expense of digging up
original material. Public relations firms secure government
contracts worth millions of dollars. The major networks,
which help distribute the releases, collect fees from the
government agencies that produce segments and the affiliates
that show them. The administration, meanwhile, gets out an
unfiltered message, delivered in the guise of traditional
reporting.
The practice, which also occurred in the Clinton
administration, is continuing despite President Bush's recent
call for a clearer demarcation between journalism and
government publicity efforts. ``There needs to be a nice
independent relationship between the White House and the
press,'' Mr. Bush told reporters in January, explaining why
his administration would no longer pay pundits to support his
policies.
In interviews, though, press officers for several federal
agencies said the president's prohibition did not apply to
government-made television news segments, also known as video
news releases. They described the segments as factual,
politically neutral and useful to viewers. They insisted that
there was no similarity to the case of Armstrong Williams, a
conservative columnist who promoted the administration's
chief education initiative, the No Child Left Behind Act,
without disclosing $240,000 in payments from the Education
Department.
What is more, these officials argued, it is the
responsibility of television news directors to inform viewers
that a segment about the government was in fact written by
the government. ``Talk to the television stations that ran it
without attribution,'' said William A. Pierce, spokesman for
the Department of Health and Human Services. ``This is not
our problem. We can't be held responsible for their
actions.''
Yet in three separate opinions in the past year, the
Government Accountability Office, an investigative arm of
Congress that studies the federal government and its
expenditures, has held that government made news segments may
constitute improper ``covert propaganda'' even if their
origin is made clear to the television stations. The point,
the office said, is whether viewers know the origin. Last
month, in its most recent finding, the G.A.O. said federal
agencies may not produce prepackaged news reports ``that
conceal or do not clearly identify for the television viewing
audience that the agency was the source of those materials.''
It is not certain, though, whether the office's
pronouncements will have much practical effect. Although a
few federal agencies have stopped making television news
segments, others continue. And on Friday, the Justice
Department and the Office of Management and Budget
circulated a memorandum instructing all executive branch
agencies to ignore the G.A.O. findings. The memorandum
said the G.A.O. failed to distinguish between covert
propaganda and ``purely informational'' news segments made
by the government. Such informational segments are legal,
the memorandum said, whether or not an agency's role in
producing them is disclosed to viewers.
Even if agencies do disclose their role, those efforts can
easily be undone in a broadcaster's editing room. Some news
organizations, for example, simply identify the government's
``reporter'' as one of their own and then edit out any phrase
suggesting the segment was not of their making.
So in a recent segment produced by the Agriculture
Department, the agency's narrator ended the report by saying
``In Princess Anne, Maryland, I'm Pat O'Leary reporting for
the U.S. Department of Agriculture.'' Yet AgDay, a syndicated
farm news program that is shown on some 160 stations, simply
introduced the segment as being by ``AgDay's Pat O'Leary.''
The final sentence was then trimmed to ``In Princess Anne,
Maryland, I'm Pat O'Leary reporting.''
Brian Conrady, executive producer of AgDay, defended the
changes. ``We can clip `Department of Agriculture' at our
choosing,'' he said. ``The material we get from the U.S.D.A.,
if we choose to air it and how we choose to air it is our
choice.''
Spreading the Word: Government Efforts and One Woman's Role
Karen Ryan cringes at the phrase ``covert propaganda.''
These are words for dictators and spies, and yet they have
attached themselves to her like a pair of handcuffs.
Not long ago, Ms. Ryan was a much sought-after ``reporter''
for news segments produced by the federal government. A
journalist at ABC and PBS who became a public relations
consultant, Ms. Ryan worked on about a dozen reports for
seven federal agencies in 2003 and early 2004. Her segments
for the Department of Health and Human Services and the
Office of National Drug Control Policy were a subject of the
accountability office's recent inquiries.
The G.A.O. concluded that the two agencies ``designed and
executed'' their segments ``to be indistinguishable from news
stories produced by private sector television news
organizations.'' A significant part of that execution, the
office found, was Ms. Ryan's expert narration, including her
typical sign-off--``In Washington, I'm Karen Ryan
reporting''--delivered in a tone and cadence familiar to
television reporters everywhere.
Last March, when The New York Times first described her
role in a segment about new prescription drug benefits for
Medicare patients, reaction was harsh. In Cleveland, The
Plain Dealer ran an editorial under the headline ``Karen
Ryan, You're a Phony,'' and she was the object of late-night
jokes by Jon Stewart and received hate mail.
``I'm like the Marlboro man,'' she said in a recent
interview.
In fact, Ms. Ryan was a bit player who made less than
$5,000 for her work on government reports. She was also
playing an accepted role in a lucrative art form, the video
news release. ``I just don't feel I did anything wrong,'' she
said. ``I just did what everyone else in the industry was
doing.''
It is a sizable industry. One of its largest players,
Medialink Worldwide Inc., has about 200 employees, with
offices in New York and London. It produces and
distributes about 1,000 video news releases a year, most
commissioned by major corporations. The Public Relations
Society of America even gives an award, the Bronze Anvil,
for the year's best video news release.
Several major television networks play crucial intermediary
roles in the business. Fox, for example, has an arrangement
with Medialink to distribute video news releases to 130
affiliates through its video feed service, Fox News Edge. CNN
distributes releases to 750 stations in the United States and
Canada through a similar feed service, CNN Newsource.
Associated Press Television News does the same thing
worldwide with its Global Video Wire.
``We look at them and determine whether we want them to be
on the feed,'' David M. Winstrom, director of Fox News Edge,
said of video news releases. ``If got one that said tobacco
cures cancer or something like that, I would kill it.''
In essence, video news releases seek to exploit a growing
vulnerability of television news: Even as news staffs at the
major networks are shrinking, many local stations are
expanding their hours of news coverage without adding
reporters.
``No TV news organization has the resources in labor, time
or funds to cover every worthy story,'' one video news
release company, TVA Productions, said in a sales pitch to
potential clients, adding that ``90 percent of TV newsrooms
now rely on video news releases.''
Federal agencies have been commissioning video news
releases since at least the first Clinton administration. An
increasing number of state agencies are producing television
news reports, too; the Texas Parks and Wildlife Department
alone has produced some 500 video news releases since 1993.
Under the Bush administration, federal agencies appear to
be producing more releases, and on a broader array of topics.
A definitive accounting is nearly impossible. There is no
comprehensive archive of local television news reports, as
there is in print journalism, so there is no easy way to
determine what has been broadcast, and when and where.
Still, several large agencies, including the Defense
Department, the State Department and the Department of Health
and Human Services, acknowledge expanded efforts to produce
news segments. Many members of Mr. Bush's first-term cabinet
appeared in such segments.
A recent study by Congressional Democrats offers another
rough indicator: the Bush administration spent $254 million
in its first term on public relations contracts, nearly
double what the last Clinton administration spent.
Karen Ryan was part of this push--a ``paid shill for the
Bush administration,'' as she self-mockingly puts it. It is,
she acknowledges, an uncomfortable title.
Ms. Ryan, 48, describes herself as not especially
political, and certainly no Bush die-hard. She had hoped for
a long career in journalism. But over time, she said, she
grew dismayed by what she saw as the decline of television
news--too many cut corners, too many ratings stunts.
In the end, she said, the jump to video news releases from
journalism was not as far as one might expect. ``It's almost
the same thing,'' she said.
There are differences, though. When she went to interview
Tommy G. Thompson, then the health and human services
secretary, about the new Medicare drug benefit, it was not
the usual reporter-source exchange. First, she said, he
already knew the questions, and she was there mostly to help
him give better, snappier answers. And second, she said,
everyone involved is aware of a segment's potential political
benefits.
Her Medicare report, for example, was distributed in
January 2004, not long before Mr. Bush hit the campaign trail
and cited the drug benefit as one of his major
accomplishments.
The script suggested that local anchors lead into the
report with this line: ``In December, President Bush signed
into law the first-ever prescription drug benefit for people
with Medicare.'' In the segment, Mr. Bush is shown signing
the legislation as Ms. Ryan describes the new benefits and
reports that ``all people with Medicare will be able to get
coverage that will lower their prescription drug spending.''
The segment made no mention of the many critics who decry
the law as an expensive gift to the pharmaceutical industry.
The G.A.O. found that the segment was ``not strictly
factual,'' that it contained ``notable omissions'' and that
it amounted to ``a favorable report'' about a controversial
program.
And yet this news segment, like several others narrated by
Ms. Ryan, reached an audience of millions. According to the
accountability office, at least 40 stations ran some part of
the Medicare report. Video news releases distributed by the
Office of National Drug Control Policy, including one
narrated by Ms. Ryan, were shown on 300 stations and reached
22 million households. According to Video Monitoring Services
of America, a company that tracks news programs in major
cities, Ms. Ryan's segments on behalf of the government were
broadcast a total of at least 64 times in the 40 largest
television markets.
Even these measures, though, do not fully capture the reach
of her work. Consider the case of News 10 Now, a cable
station in Syracuse owned by Time Warner. In February 2004,
days after the government distributed its Medicare segment,
News 10 Now broadcast a virtually identical report, including
the suggested anchor lead-in. The News 10 Now segment,
however, was not narrated by Ms. Ryan. Instead, the station
edited out the original narration and had one of its
reporters repeat the script almost word for word.
The station's news director, Sean McNamara, wrote in an e-
mail message, ``Our policy on provided video is to clearly
identify the source of that video.'' In the case of the
Medicare report, he said, the station believed it was
produced and distributed by a major network and did not know
that it had originally come from the government.
Ms. Ryan said she was surprised by the number of stations
willing to run her government segments without any editing or
acknowledgement of origin. As proud as she says she is of her
work, she did not hesitate, even for a second, when asked if
she would have broadcast one of her government reports if she
were a local news director.
``Absolutely not.''
Little Oversight: TV's Code of Ethics, With Uncertain Weight
``Clearly disclose the origin of information and label all
material provided by outsiders.''
Those words are from the code of ethics of the Radio-
Television News Directors Association, the main professional
society for broadcast news directors in the United States.
Some stations go further, all but forbidding the use of any
outside material, especially entire reports. And spurred
by embarrassing publicity last year about Karen Ryan, the
news directors association is close to proposing a
stricter rule, said its executive director, Barbara
Cochran.
Whether a stricter ethics code will have much effect is
unclear; it is not hard to find broadcasters who are not
adhering to the existing code, and the association has no
enforcement powers.
The Federal Communications Commission does, but it has
never disciplined a station for showing government-made news
segments without disclosing their origin, a spokesman said.
Could it? Several lawyers experienced with F.C.C. rules say
yes. They point to a 2000 decision by the agency, which
stated, ``Listeners and viewers are entitled to know by whom
they are being persuaded.''
In interviews, more than a dozen station news directors
endorsed this view without hesitation. Several expressed
disdain for the prepackaged segments they received daily from
government agencies, corporations and special interest groups
who wanted to use their airtime and credibility to sell or
influence.
But when told that their stations showed government-made
reports without attribution, most reacted with indignation.
Their stations, they insisted, would never allow their news
programs to be co-opted by segments fed from any outside
party, let alone the government.
``They're inherently one-sided, and they don't offer the
possibility for follow-up questions--or any questions at
all,'' said Kathy Lehmann Francis, until recently the news
director at WDRB, the Fox affiliate in Louisville, Ky.
Yet records from Video Monitoring Services of America
indicate that WDRB has broadcast at least seven Karen Ryan
segments, including one for the government, without
disclosing their origin to viewers.
Mike Stutz, news director at KGTV, the ABC affiliate in San
Diego, was equally opposed to putting government news
segments on the air.
``It amounts to propaganda, doesn't it?'' he said.
Again, though, records from Video Monitoring Services of
America show that from 2001 to 2004 KGTV ran at least one
government-made segment featuring Ms. Ryan, 5 others
featuring her work on behalf of corporations, and 19 produced
by corporations and other outside organizations. It does not
appear that KGTV viewers were told the origin of these 25
segments.
``I thought we were pretty solid,'' Mr. Stutz said, adding
that they intend to take more precautions.
Confronted with such evidence, most news directors were at
a loss to explain how the segments made it on the air. Some
said they were unable to find archive tapes that would help
answer the qustion. Others promised to look into it, then
stopped returning telephone messages. A few removed the
segments from their Web sites, promised greater vigilance in
the future or pleaded ignorance.
Afghanistan to Memphis: An Agency's Report Ends Up on the Air
On Sept. 11, 2002, WHBQ, the Fox affiliate in Memphis,
marked the anniversary of the 9/11 attacks with an uplifting
report on how assistance from the United States was
helping to liberate the women of Afghanistan.
Tish Clark, a reporter for WHBQ, described how Afghan
women, once barred from schools and jobs, were at last
emerging from their burkas, taking up jobs as seamstresses
and bakers, sending daughters off to new schools, receiving
decent medical care for the first time and even participating
in a fledgling democracy. Her segment included an interview
with an Afghan teacher who recounted how the Taliban only
allowed boys to attend school. An Afghan doctor described how
the Taliban refused to let male physicians treat women.
In short, Ms. Clark's report seemed to corroborate, however
modestly, a central argument of the Bush foreign policy, that
forceful American intervention abroad was spreading freedom,
improving lives and winning friends.
What the people of Memphis were not told, though, was that
the interviews used by WHBQ were actually conducted by State
Department contractors. The contractors also selected the
quotes used from those interviews and shot the video that
went with the narration. They also wrote the narration, much
of which Ms. Clark repeated with only minor changes.
As it happens, the viewers of WHBQ were not the only ones
in the dark.
Ms. Clark, now Tish Clark Dunning, said in an interview
that she, too, had no idea the report originated at the State
Department. ``If that's true, I'm very shocked that anyone
would false report on anything like that,'' she said.
How a television reporter in Memphis unwittingly came to
narrate a segment by the
State Department reveals much about the extent to which
government-produced news accounts have seeped into the
broader news media landscape.
The explanation begins inside the White House, where the
president's communications advisers devised a strategy after
Sept. 11, 2001, to encourage supportive news coverage of the
fight against terrorism. The idea, they explained to
reporters at the time, was to counter charges of American
imperialism by generating accounts that emphasized American
efforts to liberate and rebuild Afghanistan and Iraq.
An important instrument of this strategy was the Office of
Broadcasting Services, a State Department unit of 30 or so
editors and technicians whose typical duties include
distributing video from news conferences. But in early 2002,
with close editorial direction from the White House, the unit
began producing narrated feature reports, many of them
promoting American achievements in Afghanistan and Iraq and
reinforcing the administration's rationales for the
invasions. These reports were then widely distributed in the
United States and around the world for use by local
television stations. In all, the State Department has
produced 59 such segments.
United States law contains provisions intended to prevent
the domestic dissemination of government propaganda. The 1948
Smith-Mundt Act, for example, allows Voice of America to
broadcast progovernment news to foreign audiences, but not at
home. Yet State Department officials said that law does not
apply to the Office of Broadcasting Services. In any event,
said Richard A. Boucher, a State Department spokesman: ``Our
goal is to put out facts and the truth. We're not a
propaganda agency.''
Even so, as a senior department official, Patricia
Harrison, told Congress last year, the Bush administration
has come to regard such ``good news'' segments as ``powerful
strategic tools'' for influencing public opinion. And a
review of the department's segments reveals a body of work
in sync with the political objectives set forth by the
White House communications team after 9/11.
In June 2003, for example, the unit produced a segment that
depicted American efforts to distribute food and water to the
people of southern Iraq. ``After living for decades in fear,
they are now receiving assistance--and building trust--with
their coalition liberators,'' the unidentified narrator
concluded.
Several segments focused on the liberation of Afghan women,
which a White House memo from January 2003 singled out as a
``prime example'' of how ``White House-led efforts could
facilitate strategic, proactive communications in the war on
terror.''
Tracking precisely how a ``good news'' report on
Afghanistan could have migrated to Memphis from the State
Department is far from easy. The State Department typically
distributes its segments via satellite to international news
organizations like Reuters and Associated Press Television
News, which in turn distribute them to the major United
States networks, which then transmit them to local
affiliates.
``Once these products leave our hands, we have no
control,'' Robert A. Tappan, the State Department's deputy
assistant secretary for public affairs, said in an interview.
The department, he said, never intended its segments to be
shown unedited and without attribution by local news
programs. ``We do our utmost to identify them as State
Department-produced products.''
Representatives for the networks insist that government-
produced reports are clearly labeled when they are
distributed to affiliates. Yet with segments bouncing from
satellite to satellite, passing from one news organization to
another, it is easy to see the potential for confusion.
Indeed, in response to questions from The Times, Associated
Press Television News acknowledged that they might have
distributed at least one segment about Afghanistan to the
major United States networks without identifying it as the
product of the State Department. A spokesman said it could
have ``slipped through our net because of a sourcing error.''
Kenneth W. Jobe, vice president for news at WHBQ in
Memphis, said he could not explain how his station came to
broadcast the State Department's segment on Afghan women.
``It's the same piece, there's no mistaking it,'' he said in
an interview, insisting that it would not happen again.
Mr. Jobe, who was not with WHBQ in 2002, said the station's
script for the segment has no notes explaining its origin.
But Tish Clark Dunning said it was her impression at the time
that the Afghan segment was her station's version of one done
first by network correspondents at either Fox News or CNN. It
is not unusual, she said, for a local station to take network
reports and then give them a hometown look.
``I didn't actually go to Afghanistan,'' she said. ``I took
that story and reworked it. I had to do some research on my
own. I remember looking on the Internet and finding out how
it all started as far as women covering their faces and
everything.''
At the State Department, Mr. Tappan said the broadcasting
office is moving away from producing narrated feature
segments. Instead, the department is increasingly supplying
only the ingredients for reports--sound bites and raw video.
Since the shift, he said, even more State Department material
is making its way into news broadcasts.
meeting a need: rising budget pressures, ready-to-run segments
WCIA is a small station with a big job in central Illinois.
Each weekday, WCIA's news department produces a three-hour
morning program, a noon broadcast and three evening programs.
There are plans to add a 9 p.m. broadcast. The staff, though,
has been cut to 37 from 39. ``We are doing more with the
same,'' said Jim P. Gee, the news director.
Farming is crucial in Mr. Gee's market, yet with so many
demands, he said, ``It is hard for us to justify having a
reporter just focusing on agriculture.''
To fill the gap, WCIA turned to the Agriculture Department,
which has assembled one of the most effective public
relations operations inside the federal government. The
department has a Broadcast Media and Technology Center with
an annual budget of $3.2 million that each year produces some
90 ``mission messages'' for local stations--mostly feature
segments about the good works of the Agriculture Department.
``I don't want to use the word `filler,' per se, but they
meet a need we have,'' Mr. Gee said.
The Agriculture Department's two full-time reporters, Bob
Ellison and Pat O'Leary, travel the country filing reports,
which are vetted by the department's office of communications
before they are distributed via satellite and mail. Alisa
Harrison, who oversees the communications office, said Mr.
Ellison and Mr. O'Leary provide unbiased, balanced and
accurate coverage.
``They cover the secretary just like any other reporter,''
she said.
Invariably, though, their segments offer critic-free
accounts of the department's policies and programs. In one
report, Mr. Ellison told of the agency's efforts to help
Florida clean up after several hurricanes.
``They've done a fantastic job,'' a grateful local official
said in the segment.
More recently, Mr. Ellison reported that Mike Johanns, the
new agriculture secretary, and the White House were
determined to reopen Japan to American beef products. Of his
new boss, Mr. Ellison reported, ``He called Bush the best
envoy in the world.''
WCIA, based in Champaign, has run 26 segments made by the
Agriculture Department over the past three months alone. Or
put another way, WCIA has run 26 reports that did not cost it
anything to produce.
Mr. Gee, the news director, readily acknowledges that these
accounts are not exactly independent, tough-minded
journalism. But, he added: ``We don't think they're
propaganda. They meet our journalistic standards. They're
informative. They're balanced.''
More than a year ago, WCIA asked the Agriculture Department
to record a special sign-off that implies the segments are
the work of WCIA reporters. So, for example, instead of
closing his report with ``I'm Bob Ellison, reporting for the
U.S.D.A.,'' Mr. Ellison says, ``With the U.S.D.A., I'm Bob
Ellison, reporting for `The Morning Show.' ''
Mr. Gee said the customized sign-off helped raise
``awareness of the name of our station.'' Could it give
viewers the idea that Mr. Ellison is reporting on location
with the U.S.D.A. for WCIA? ``We think viewers can make up
their own minds,'' Mr. Gee said.
Ms. Harrison, the Agriculture Department press secretary,
said the WCIA sign-off was an exception. The general policy,
she said, is to make clear in each segment that the reporter
works for the department. In any event, she added, she did
not think there was much potential for viewer confusion.
``It's pretty clear to me,'' she said.
the `good news' people: a menu of reports from military hot spots
The Defense Department is working hard to produce and
distribute its own news segments for television audiences in
the United States.
The Pentagon Channel, available only inside the Defense
Department last year, is now being offered to every cable and
satellite operator in the United States. Army public affairs
specialists, equipped with portable satellite transmitters,
are roaming war zones in Afghanistan and Iraq, beaming news
reports, raw video and interviews to TV stations in the
United States. All a local news director has to do is log on
to a military-financed Web site, www.dvidshub.net., browse a
menu of segments and request a free satellite feed.
Then there is the Army and Air Force Hometown News Service,
a unit of 40 reporters and producers set up to send local
stations news segments highlighting the accomplishments of
military members.
``We're the `good news' people,'' said Larry W. Gilliam,
the unit's deputy director.
Each year, the unit films thousands of soldiers sending
holiday greetings to their hometowns. Increasingly, the unit
also produces news reports that reach large audiences. The 50
stories it filed last year were broadcast 236 times in all,
reaching 41 million households in the United States.
The news service makes it easy for local stations to run
its segments unedited. Reporters, for example, are never
identified by their military titles. ``We know if we put a
rank on there they're not going to put it on their air,'' Mr.
Gilliam said.
Each account is also specially tailored for local
broadcast. A segment sent to a station in Topeka, Kan., would
include an interview with a service member from there. If the
same report is sent to Oklahoma City, the soldier is switched
out for one from Oklahoma City. ``We try to make the
individual soldier a star in their hometown,'' Mr. Gilliam
said, adding that segments were distributed only to towns and
cities selected by the service members interviewed.
Few stations acknowledge the military's role in the
segments. ``Just tune in and you'll see a minute-and-a-half
news piece and it looks just like they went out and did the
story,'' Mr. Gilliam said. The unit, though, makes no attempt
to advance any particular political or policy agenda, he
said.
``We don't editorialize at all,'' he said.
Yet sometimes the ``good news'' approach carries political
meaning, intended or not. Such was the case after the Abu
Ghraib prison scandal surfaced last spring. Although White
House officials depicted the abuse of Iraqi detainees as the
work of a few rogue soldiers, the case raised serious
questions about the training of military police officers.
A short while later, Mr. Gilliam's unit distributed a news
segment, sent to 34 stations, that examined the training of
prison guards at Fort Leonard Wood in Missouri, where some of
the military police officers implicated at Abu Ghraib had
been trained.
``One of the most important lessons they learn is to treat
prisoners strictly but fairly,'' the reporter said in the
segment, which depicted a regimen emphasizing respect for
detainees. A trainer told the reporter that military police
officers were taught to ``treat others as they would want to
be treated.'' The account made no mention of Abu Ghraib or
how the scandal had prompted changes in training at Fort
Leonard Wood.
According to Mr. Gilliam, the report was unrelated to any
effort by the Defense Department to rebut suggestions of a
broad command failure.
``Are you saying that the Pentagon called down and said,
`We need some good publicity?' '' he asked. ``No, not at
all.''
I have no objection to that.
I thank the very distinguished Senator for his support and for his statement. It is a very pertinent statement. In the FCC Public Notice 05-84, dated April 13, 2005, on page 2, it says:
This Public Notice is confined to the disclosure
obligations required under Section 317 and our rules
thereunder, and does not address the recent controversy over
when or whether the government is permitted to sponsor VNRs,
which is an issue beyond the Commission's jurisdiction.
My amendment is simple and clear. Here is what it says:
None of the funds provided in this Act or any other Act may
be used by a Federal agency to produce any prepackaged news
story unless the story includes a clear notification to the
audience that the story was prepared or funded by that
Federal agency.
Mr. President, it does not create confusion, as a Senator said a moment ago. It creates clarity.
Mr. President, I yield the floor.
Mr. President, I thank the distinguished Senator from New Jersey for his comments and support. I thank him profusely.
Mr. President, I thank the distinguished Senator for his willingness to not move to table at this point. I hope we can take a little time and see if we might reach a meeting of the minds on language that might accomplish the purposes that we hoped to accomplish.
For that reason, I suggest the absence of a quorum.
Mr. President, I have no objection. We can reach an understanding if I am unable to come up with language that is capable of being a workable and effective compromise that we might go ahead and have a vote on the Byrd amendment. Might we have a time limit on the Senator's proposal?
Mr. President, I ask unanimous consent that the order for the quorum call be rescinded.
Mr. President, I have a proposed modification to the amendment which I have discussed with the distinguished manager of the bill, the chairman of the committee, Mr. Cochran.
I send the modification to the desk and ask that it be stated by the clerk.
Mr. President, I am prepared now to go to a vote, if the distinguished chairman is also prepared. And I ask for the yeas and nays.
Mr. President, may I just be sure that we are clear on this language.
I understand that the language as read by the clerk is agreed to on both sides.