Mr. Speaker, I would like the below article to be included in the Congressional Record. Mr. Ball is an outstanding constituent and I am honored to help him celebrate his fifty years of service to his family, community, and business. This…
Mr. Speaker, I would like the below article to be included in the Congressional Record. Mr. Ball is an outstanding constituent and I am honored to help him celebrate his fifty years of service to his family, community, and business. This article, ``LM Honors Joe Ball for Five Decades in a Business He Loves'', by Melissa Steven, appeared in the Main Line Times on November 9, 2006.
LM Honors Joe Ball for Five Decades in a Business He Loves
Although he has been working for a half-century as founder
and CEO of American Advertising Services, Joseph Ball said he
feels like he hasn't worked at all. ``I didn't work a day in
50 years because I loved every minute of it,'' said Ball of
Penn Valley. ``I believe in advertising, I sincerely do.''
This past August, the Lower Merion Township Board of
Commissioners recognized Ball and his American Advertising
Services with an ``Official Commendation'' plaque for the
company's 50th anniversary. Throughout five decades, Ball has
spawned numerous other businesses in the communications area,
including ACT (Advertising/Communications Times), the longest
established marketing and business-to-business monthly
journal for the Philadelphia region. And just a few weeks
ago, Ball created yet another new business, American Business
Development, which ``marries businesses,'' said Ball.
``I don't live in yesterday,'' said Ball. ``I look ahead
and live in today.'' Ball was just 26 when he launched
American Advertising Services in 1956. Working since 17 for
The Philadelphia Inquirer, where he started as a copy boy,
Ball volunteered to do just about anything his managers would
let him do to learn, including writing and editing. He left
the newspaper business because he wanted to take a chance and
start his own company.
He started American Advertising Services company with a $35
Royal typewriter on a desk in a room he shared with his 10-
year-old sister. The company grew and moved to Philadelphia,
where he rented a space in a basement on South 22nd Street
for $50 a month. Two more relocations later, Ball settled for
the next 40 years at Second and Chestnut streets in Old City,
Philadelphia. Two years ago, he moved the business to a new
home in Bala Cynwyd.
Ball and his wife of 48 years, Sandy, have made Penn Valley
their home for the past 40 years. They raised their three
children there and sent all through Lower Merion School
District schools. Now, with eight grandchildren, Ball still
shows no signs of slowing down.
Melinda Williams, managing partner of the Williams Group,
an ad agency, started her communications career as an account
executive at American Advertising Services after graduating
from Syracuse University. She had trouble finding a job, she
said, because ``you come out of college with a lot of
knowledge, but yet no one would hire you because you didn't
have any experience. Joe took a chance on me and on a lot of
other people when they were young,'' said Williams. ``And you
never forget the first person who takes a chance on you.''
Williams spent a year and a half with Ball's company,
working with different companies as an account executive. She
said the experience provided an education second to none.
``It gave me a unique perch on the market. It allowed me to
figure out which areas in communications I wanted to go
into.''
Including Williams, Ball has helped launch the careers of
many other communications professionals who have walked
through the doors of his businesses. Ball gave Warren Conely
his start as an artist in the late '70s. Conely, now working
at the Philadelphia Inquirer in advertising art, started as
an artist for ACT. ``He did give me my start in the
business,'' said Conely. ``He gave you a true taste of the ad
industry.'' Ball believes so many former employees have
succeeded because they learned very essential techniques from
working with him. He teaches employees to ``persevere,
persevere, persevere'' and ``In sales, never hear the first
`no,' just give another idea.''
``You just smile your way through the day and never see a
problem,'' said Ball, ``[but] see a challenge and think `How
can I overcome it?' '' ``Any facet in the ad industry,
whether it be radio, television or print, you learned it all
from Joe because he did it all,'' said Conely. ``He got
everybody involved in every aspect of the business.''
Williams said Ball's dedication to his job and love for it
really showed every day. ``He was always the first one in and
last one out,'' she said. One key ingredient to Ball's
success, said Williams, was his knack for hiring the right
people for the job. ``He always hired nice people who were
smart, innovative, creative and who had a lot of potential.''
In the '60s, at a time when women were going on interviews
in white gloves, pumps at a reasonable height, and pearls,
Ball was basing his hiring decisions on talent, not gender.
``It was very hard for women to get positions because you
needed experience to get hired, and Joe hired me without
experience,'' said Jane Stark, who was hired by Ball in 1965
as a copywriter. Stark went on to be promoted to a public
relations position at American Advertising Services. ``Joe
was responsible for opening a lot of doors and was very open
to promoting employees within his business,'' said Stark, who
later became the general manager of NBC TV-40 in South Jersey
for 21 years. ``He gave women lots of opportunities. From
little acorns, big trees grow.''
Williams agreed that Ball gave many women opportunities to
start their careers
when there were not too many opportunities to be had.
Williams said that the amount of people who have come through
Ball's businesses, then moved on to bigger and better
things--as well as the employees who have stayed over the
years--is a testament to Ball. ``The students are doing
better today than the teacher,'' said Ball, ``and that's the
way it should be in America.''