A Tribute In Recognition Of The Regional Winners Of The American Advertising Federation'S 2009 National Student Advertising Competition
Madam Speaker, I rise today to commend the regional winners of the American Advertising Federation's 2009 National Student Advertising Competition. Of the 142 schools that participated in this year's contest, 18 regional winners are…
Madam Speaker, I rise today to commend the regional winners of the American Advertising Federation's 2009 National Student Advertising Competition.
Of the 142 schools that participated in this year's contest, 18 regional winners are gathering during the first week of June in our nation's capital for the final competition. The teams proudly represent the following distinguished colleges and universities: the University of California, Berkeley; Johnson & Wales University; The George Washington University; Syracuse University; University of Virginia; Florida State University; Ohio University; Columbia College Chicago; Northwood University; The University of Alabama; University of Minnesota; the University of Nebraska-Lincoln; Texas Tech University; Portland State University; Art Center Design College-Tucson; Hawai'i Pacific University; Chapman University; and Texas Christian University.
This highly respected contest is the nation's leading competitive program to showcase emerging student talent in the advertising field. Each year, student advertising clubs at colleges and universities across the nation compete to create a winning integrated advertising campaign for the competition's sponsor.
The 2009 competition challenge is particularly innovative. For the first time in the 36 year history of the competition, the students
are being asked to tackle a social issue via public service advertising. This year's contest is focused on preventing binge drinking--a dangerous activity commonplace on many college and university campuses that all too often leads to grave and tragic consequences.
To understand how serious of a problem this is, you need only look at recent statistics. According to the Monitoring The Future Study, 40 percent of college students reported binge drinking in the past year. Tragically, this alarming statistic has remained relatively unchanged since 1993. In addition, numerous studies confirm excessive drinking by college students can lead to difficulty concentrating, memory lapses, mood changes as well as other problems that impact a person's daily life. Binge drinking also carries more serious risks such as alcohol poisoning, and physical and mental health issues such as lower brain function, personality changes, depression and even alcoholism.
I commend the competition sponsor and organizers for tackling this importance issue that jeopardizes the health and safety of so many of our young people. This year's competition was made possible due to the collaborative efforts of the Century Council, the competition's sponsor, the Ad Council and the American Council on Education.
Madam Speaker, on the occasion of the competition's national finals in the Washington, D.C. area June 4-5, I ask my colleagues to please join me in recognizing these remarkable students for their contribution to attacking the critical issue of binge drinking and for their talents, creativity and hard work. Each team spent many months developing their concepts, testing their messages on campus and creating evaluation criteria. Their winning concepts will not only provide fresh and innovative ideas for a communications campaign, but will also help us to better understand how to fight this serious problem. It is also my hope that long after this year's competition ends the participants and their universities will continue their work on this topic by sharing their messages with fellow students. Together, we can save lives by reducing binge drinking on college campuses.