Mr. Speaker, I am honored to salute two radio stations that have brought years of broadcasting excellence to the citizens of North and South Carolina. On December 14, 2004, WRHI marks its 60th anniversary, and its sister station, WRHM,…
Mr. Speaker, I am honored to salute two radio stations that have brought years of broadcasting excellence to the citizens of North and South Carolina. On December 14, 2004, WRHI marks its 60th anniversary, and its sister station, WRHM, joins in celebrating its 40th anniversary.
WRHI, 1340 AM, serves much of York County, South Carolina, including my hometown of York. I was two years old when it first went on the air in 1944, and, I'm proud to say; its been a part of my life and a bedrock of our community ever since.
WRHM, 107 FM, covers 15 counties, from the Upstate to the State Capital, and from Rockingham to York.
WRHI and WRHM have prospered all these years because of people like Manning Kimmel and Allan Miller. Together, they make up the leadership of Our Three Sons Broadcasting. They acquired WRHI in 1984 and WRHM in 1987, and along with their cracker jack staff, they have spent years making sure the stations were top-notch facilities. But above keeping pace with technology, they've kept pace with their community. As Manning says, ``We have an obligation to be its voice, to discuss
the issues which affect us, and to ensure we keep our sense of community and the qualities which make this such an exceptional place to live. This is where we live, work, play, and pray. York County is just a great place to live.''
Mr. Speaker, I am pleased to submit for the Record the proud history of WRHI, written by Haney Howell, of Winthrop University. And I encourage all of my colleagues, who find themselves in the York County area, to tune in to 1340 AM or 107 FM and hear some of the best in news, talk, sports, and country music. Happy Birthday, WRHI and WRHM, and thank you, together, for giving the Carolinas ``100 Years of Broadcasting Excellence.''
WRHI Radio: Broadcast Pioneer Continues to Serve Rock Hill
(By Haney Howell)
December 1944 was a time to dust off dreams. Allied forces
were pushing at the Germans from both sides, the Normandy
invasion a success. The Japanese were retreating toward the
home islands in the Pacific, setting the stage for their
final push. People could again afford to pursue their dreams,
to think of a life without war.
In the Carolinas, another delayed dream came true. WRHI
Radio in Rock Hill, South Carolina, broadcast for the first
time, becoming the ninth station in the state and one of the
first 600 in the nation.
Few stations signed on in the United States during the war,
first because of a freeze on building permits then
restrictions on equipment purchases.
WRHI made it on the air despite overwhelming odds, wartime
restriction and one of the dreamer's deaths at Normandy. The
250-watt signal on 1340 was as much a bureaucratic miracle as
a technological one. The story of WRHI is also the story of
one strong-willed individual with a dream of community
service. While the forces of war delayed plans for radio in
Rock Hill, the efforts of this man brought it to reality.
James S. ``Jim'' Beaty, Jr., was a young broadcast engineer
who believed in community broadcasting. He felt that Rock
Hill needed more than a newspaper and regional broadcast
stations. He was a sick child, almost dying of pneumonia in
the second grade. He quickly ruled out physical activities
and searched for areas he could conquer with his mind. He
witnessed the phenomenal growth of radio during the 30s,
listening to stations across the nation late into the night.
``I was interested in radio since the time I was old enough
to recognize a radio crystal set.''
He started in radio as an amateur, building receivers and
transmitters from scratch. An aunt promised him a kit radio
while in high school if he made A's. Not only did he receive
the kit, he located a man who was an expert builder to teach
him. Friends were amazed at his skills with building
electrical circuits and other detailed work. Beaty
overcame the slight shaking of Parkinson's Disease and
became a master builder. However, he avoided work with
high voltage and high gage wires, fearful that he'd have
an accident.
Beaty grew up in Greenville, South Carolina, while part of
the family remained in Rock Hill. He attended Clemson
University for one year in the mid 1930s before his
Parkinson's Disease and the Depression forced him to drop
out. He loved electronics courses and asked more questions of
his professors than most. His health would play a major role
in the history of the station, forcing him to stay behind
during World War II.
He soon turned his skills to broadcast engineering,
building and maintaining equipment for stations. His first
job was at WMRG in Greenville, and he vividly remembered that
job interview 50 years later. ``I walked into that station--a
combination transmitter and studio building--and there was
this fellow leaning on the carpet putting a mike receptacle
in, and I asked him, `How about a job?' and he said, `What
field? Announcing or engineering?' I said engineering, and he
said, `Hand me that pair of pliers over there and get on the
other end of this wire.' ''
Beaty learned the basics of putting a station on the air.
When the Greenville station changed management, he followed
the man who originally hired him to Burlington, North
Carolina. That is where he spent most of the war, and pulled
together his hometown radio station. As he gained experience,
he planed for a station of his own. He gained another
supporter when he married Anne in the late 30s.
Rock Hill was covered by WBT and other regional stations.
What Beaty sought was a voice for his own community, a
station that represented the people of Rock Hill and South
Carolina. While only 25 miles separated Rock Hill from
Charlotte, North Carolina, those miles and a state line
created a major gulf.
In the early 1940s, Beaty convinced his older brother,
William, that a radio station was both needed and wanted in
this textile mill and farming community south of Charlotte.
No county in the upper tier of South Carolina had a station
and the Beatys did not feel that the local newspaper
fulfilled the need for more instant news and live local
entertainment.
The brothers approached Ernest Carroll, a local soft drink
distributor and a founding member of Rock Hill National Bank.
His son, Ernest Carroll, Jr., had an intense interest in
theater and performing. The elder Carroll thought the radio
station would give his son a challenge, and he also agreed
with the Beaty's for the need for a station in Rock Hill.
Carroll put up $10,000 in seed money, and offered them space
in the new Rock Hill National Bank building downtown. Jim
Beaty's dream was now moving forward, and as with other
challenges in his life, he wasn't about to give it up.
By late 1941, plans were well underway and an application
was filed with the FCC. There were others seeking to put a
station in Rock Hill. It was the largest of a number of small
to mid-sized towns which dotted the Carolina Piedmont. A
large part of the economy was based on textiles and cotton.
It was a town dominated by a handful of powerful people, and
Ernest Carroll was one. Jim and Bill Beaty's father, Dr. J.S.
Beaty, was a local physician who rapidly established himself
in the community. Their reputation and Carroll's financial
backing greatly influenced the Federal Communications
Commission. Jim Beaty memorized the rules and regulations,
closely monitoring the application each step of the process.
It seemed only a matter of time. Then came the Japanese
attack on Pearl Harbor. The application was frozen and the
lives of the dreamers changed. Bill Beaty became an Army
officer, serving in the Pacific. Ernest Carroll, Sr., became
a Marine officer, and his son later entered the Army. Only
Jim Beaty, with his physical deferment, was left to tend the
dream.
Jim Beaty correctly guessed that a license might be granted
long before the freeze was lifted on equipment. Commercial
and even amateur production was taken over for military and
war related communications. Amateurs were off the air, and
many basic parts were in short supply. It was ``somewhat like
the used car business. There's plenty of used equipment, and
I started making friends with different stations and with the
chief engineers and finding the surplus equipment.''
Beaty started collecting spares from various stations,
putting together the needed pieces for a transmitter. He
purchased metal trunks from the YMCA to use as cabinets. A
used tower found in Roanoke, Virginia, wound up stored in
sections in his mother's back yard. Earnest Carroll, Sr. kept
up his interest from afar, providing Jim Beaty with a large
room in his home to store the needed equipment. Ernest
Carroll has no doubts about how the station got on the air.
``The reason we were able to get on the air was that Jim
shopped around everywhere he could find pieces and parts and
he got lockers from the YMCA, old lockers, and he built the
equipment into those lockers . . . That's the way we got on
the air. There were several groups . . . at least two that I
know of . . . who were planning on attempting to put a radio
station in Rock Hill, and planned and talked about it for
several years, but they couldn't . . . they didn't have Jim
Beaty . . . they would have to buy new equipment, so they
were stalled while we went ahead . . . and Jim got it on the
air.''
Bill Beaty remembered the first time well. ``Jim . . . a
first class engineer . . . who knew everything about building
and maintaining equipment, started assembling parts for a
radio station wherever he could find them. All the stations
have certain parts, duplicates so to speak, and he was able
to find a lot of pieces of equipment, which he was able to
buy. He built the first transmitter from scratch. It was not
a commercially built transmitter.''
Others watched the process with amazement. ``Jim Beaty, who
was great at this sort of thing, put the thing together with
haywire and whatever he could find, and got it on the air . .
.''
By mid-1943, some of the restrictions on licenses were
lifted by the FCC. Jim Beaty pushed the paperwork and
continued gathering needed equipment and parts. His
application won out over the others, and on August 2, 1944,
Beaty received a construction permit. It specified direct
crystal control on 1340 kilocycles, 250 watts output with two
RCA 805s in the modulator for high-level modulation. The
antenna would be 177 feet tall with 120 copper wire radials
buried in the ground. ``That was when the FCC ruled that
anyone who had the equipment or could get it and could show
cause for the need for a station . . . Rock Hill didn't have
a radio station and there wasn't one in the Fifth
Congressional District.''
The FCC regulation on the types and quality of equipment
used at broadcast stations was, and continues to be, strict.
Not only did Jim Beaty construct the first transmitter from
spare parts, it passed muster with the field inspector as
well. The original control room console was constructed in a
steel YMCA trunk, and early announcer Buddy Fields remembers
having to give the board ``a kick from time to time'' to free
up the relays.
Jim Beaty located and purchased a lot for the tower and
transmitter, and Ernest Carroll sent a couple of hands from
his family farm to Rock Hill with a mule to plow the ground
and lay the radials for the tower.
The source of the wire for the tower radials is still a
mystery. Copper was in very short supply, and it's thought
that the ground radials Beaty was forced to use have a high
steel content (they are still in use). Whatever the source
and composition, the wire arrived by train and was taken to
the transmitter site in a mule-drawn wagon.
Choosing the call was left up to Jim Beaty. He later told
Carroll that he wanted Rock Hill reflected in the letters,
and said that the ``I'' on the end was simply available at
the time. His choice was good. The station still uses the
same call.
While Jim Beaty moved toward the fulfillment of his life
goal, fate stepped in and
shook the original group to the core. Ernest Carroll, Jr.
died in combat during the invasion of Europe. His father was
serving in the Marines in the Pacific, and was sent home and
eventually discharged following the death of his son. Bill
Beaty was in the Philippines, fighting not only the enemy but
tropical diseases which would plague him for the remainder of
his life. He would not join the station until 1946.
Jim Beaty said that the next six months seemed like an
eternity. ``It was slow. First we had to get a building . . .
we had to get a fellow to modify the building to house the
transmitter.'' Once the station was transmitting, it was time
to build a staff. Jim Beaty brought in Al Drew from Roanoke
Rapids, Virginia, to help him set up the station and train
the announcing staff.
First hired was Bob Carroll, a local high school student
and assistant manager of the local theater who had singing
experience. One of his teachers contacted Drew, who
auditioned Carroll and gave him the job. Carroll's only
previous radio experience was singing with the Winthrop
College choir as a boy soprano on WSOC during the late 1930s.
Jim Beaty was concerned about more than just getting a
signal on the air. Before the official sign on, the station
ran numerous test programs from midnight until 6 a.m. to test
the equipment and more. ``We ran full occupational capacity,
we ran 15 minute shows, 30 minute shows, the widest diversity
you could think of, everything from disc jockey shows to
religious shows to interview shows, anything you could think
of to give us the background experience before we went on the
air.'' Carroll felt that Al Drew was a key element to the
success of the basics of good radio broadcasting.
Despite the death of his son, Ernest Carroll continued to
help with the station. ``When I got back and had not been
discharged from the Marine Corps, I would drive up here from
Beaufort--Paris Island--and for several months I kept
listening when I'd come up . . . I knew what the frequency
was going to be and hoping to hear it on the air. Actually,
it was several months after I got up here (after my
discharge) before we signed on.'' If his son could not be a
part of the station, at least Ernest Carroll could see his
son's dream come true.
December 14, 1944 was a bitter cold day. The staff arrived
by 5 a.m. and awaited the 5:30 a.m. sign on. Al Drew asked
Bob Carroll if he'd like to sign the station on for the first
time. ``I was so thrilled. He was so gracious to do that, to
have a young greenhorn come in and sign the station on was
just prodigious. When Al signaled me, I threw the switch and
said, this is WRHI in Rock Hill, South Carolina, 1340 on your
radio dial, signing on for the first time.''
The staff understood that they were making history, but
they also kept in mind the times. ``It was a very poignant
sign on, because at that time there were still troops all
over the world, and we were telling the listening population
that we were remembering the men that were fighting on
foreign shores all over the world, and wishing the best for
them, and that the war would soon be over and things would
come back to normal.''
At sign on, Jim Beaty was at the transmitter, and in the
control room that morning was Al Drew, Fred Lowery, and Bob
Carroll. As soon as they signed on, they started their normal
schedule.
Ernest Carroll remembered the first day of broadcasting.
``I remembered the dedication ceremony quite well. We had
special programs . . . had a good friend of mine from Fort
Mill who was an expert pianist, and he played `Danny Boy' for
me. The station was dedicated to the boys who had lost their
lives in the Second World War. That was the theme of it. Of
course to me, that was really important. We got a lot of
comment, publicity, and a good many people were kind enough
to complement me on my dedication address . . . which I made
over there and dedicated the station . . . The war was fresh
then, you know . . . to those loss of lives. We had a good
many here in Rock Hill who lost their lives in the Second
World War.
``You know how wars are, like the little boy sliding down
the roof and saying, ``God, don't let me say it, don't let me
fall . . .'' People are very much that way, you know . . .
they forget very quickly and for several years now . . . they
don't believe George Washington slept here and all that kind
of thing, then when the war comes against the military people
are very prominent . . . right now they are held almost in
contempt.''
When the station signed on, WRHI was independent, and
filling the air time ``ran us ragged''. Later the station
joined the Mutual Network before switching to CBS and finally
ABC. Most of the programming was live and local, since
transportation was expensive and rare. Most important were
the early morning programs, focused on the listeners in the
then predominately agricultural and textile community.
``It was a wonderful proving ground for a young man
starting in radio, because you did get such a wide diversity
of programs. You had to learn to do a little bit of
everything.''
Fifty years later, WRHI continues to serve the community.
In an age of AM stations loosing focus and going under, the
current ownership took a hard look at Jim Beaty's original
dream and realized that he was right. WRHI has remained a
station that focuses on Rock Hill and serves the community.
He understood his home town then, and made certain that the
staff understood as well.
Bob Carroll spent his career in broadcasting, both radio
and television. Yet one of the things he learned at WRHI
stayed with him. Jim Beaty told him, never underestimate your
audience. This is really true, and I think today that too
many people do that.
Jim Beaty remained involved with WRHI until it was sold in
the mid 1970s. Brother Bill returned from the war and handled
the business side of the operation. Ernest Carroll and his
wife, Virginia, sold their interest in 1947 to Harper Gault,
a local newspaper writer. Years later, Carroll still regrets
selling out, and considers his involvement with establishing
WRHI as one of his significant achievements in a life filled
with success in business.
1While WRHI ranks as a pioneer broadcaster, it represents
more than just another radio station. It is the fulfillment
of one man's dreams and a community's needs. The technology
and programming have changed, but the basic thrust of serving
the community has not. What made WRHI a success in 1944
continues to carry the station into its second half-century.