Mr. President, I take a few minutes today to speak about recent events on The National Mall. The Mall, as Judge Buckley of the U.S. Court of Appeals for the District of Columbia, has written, ``is an area of particular significance in the…
Mr. President, I take a few minutes today to speak about recent events on The National Mall. The Mall, as Judge Buckley of the U.S. Court of Appeals for the District of Columbia, has written, ``is an area of particular significance in the life of the Capital and the Nation.'' It is a 2-mile green area that stretches from the Capitol in the east to the Lincoln Memorial in the west. It is, as another judge noted, ``the site of monuments marking great figures and events in our Nation's history.'' But it is more than home to these enduring symbols of our nationhood. This judge went on to say: ``Its grassy expanse provides areas for any number of recreational activities. . . .''
The National Mall has also been used, of course, for large-scale events.
It is used for the Fourth of July festivities each year and for the Cherry Blossom Festival. Every 4 years, it is used for our inaugural celebrations. It has been the site of national observances and protests--some of the most famous in our Nation's history. ``It is here,'' as Judge Buckley went on to say, ``that the constitutional right of speech and peaceful assembly find their fullest expression.''
Mr. President, Congress has entrusted the Department of the Interior, and particularly the National Park Service within the Department of the Interior, with preserving and regulating the use of this important part of our national heritage. It has, according to the statute, charged the National Park Service with regulating the use of The Mall so as to ``conform'' such use ``to the fundamental purpose'' of ``conserving the scenery and natural and historic objects . . . and providing for the enjoyment of the same in such manner . . . as will leave them unimpaired for their enjoyment by future generations.''
The Mall, as I have said, serves many purposes. None of those purposes that have been identified by the Congress or in regulation are commercial purposes. Accordingly, the National Park Service regulations provide that demonstrations and special events on The Mall may be held only pursuant to permit issued by the Park Service. The rules prohibit the commercial use of The Mall and specifically provide that ``no sales shall be made . . . and no article may be exposed for sale without a permit. . . .''
Despite the clear prohibitions in its own regulations, the Park Service has now sanctioned a new use for this area. That use, unfortunately, can only be called commercial exploitation.
Earlier this month, to promote the start of the new football season, the National Football League held what the Department of the Interior described as a music and football festival entitled the ``NFL Kickoff Live From The National Mall Presented by Pepsi Vanilla.'' That was the official title of the event. To allow for the setup and removal of infrastructure associated with this concert, the Park Service gave the NFL a permit to use The Mall for 17 days--the period between August 25 and September 10. The main event occurred on September 4. For many of those days, much of The Mall was fenced off and the public was prevented from using it, although it obviously is one of the most popular spaces in our Nation's Capital.
I have spent a great deal of time on The Mall, as I am sure my colleagues have, and I can tell you that currently, even without this kind of extravaganza, it is difficult to walk the length of The Mall from the Capitol to the Lincoln Memorial. Large areas are closed because of construction of the World War II Memorial and also construction of new security features at the Washington Monument. Portions of The Mall are also closed periodically following events, such as the Fourth of July activities or after large public gatherings, to allow for cleanup and restoration of the grassy areas.
In this case--the case of this NFL extravaganza--a large segment of The Mall was essentially closed to the public to allow for what, in my opinion, can only be characterized as commercial use and as advertising by private corporations.
Let me start with this photograph and show that corporate sponsors of the concert that occurred on September 4 were allowed to put up a large fence covered with advertising. This advertising talks about the kickoff of 2003 NFL, live from Washington, DC; AOL for broadband; Pepsi Vanilla; Coors Light, and Verizon. This is advertising, in my view. This is clearly commercial activity.
Apart from keeping the public off The Mall, the clear message to the public was that The Mall had been turned over to these companies for commercial purposes.
The National Park Service has published guidelines to help organizations that want to hold events on The Mall to know what is required. The guidelines state:
The theme of a special event must be consistent with the
mission of the park--
In this case, we are talking about The Mall. These guidelines apply to all of our national parks in the capital region.
They go on to say:
and appropriate to the park area in which it is to be held,
including consideration for possible damage and/or impairment
to park property, facilities, plantings and landscape
features . . . and park values.
Our Secretary of the Interior, Gale Norton, whose agency approved the permit for this event, maintains today that this was an appropriate use of The Mall because it was undertaken in partnership with the Department's ``Take Pride in America'' slogan promoting voluntarism on public lands and because it was an event honoring members of our Armed Forces.
Clearly, nobody objects to an event celebrating public volunteers or honoring military personnel.
However, Secretary Norton's stated rationale for approving the event is simply not consistent with what actually took place on The Mall. It is not consistent, when you look at the banner surrounding The Mall, to say this has anything to do with voluntarism or recognizing the military.
This is a photograph of the event. Let me show another photograph which I think makes the case rather convincingly. This is a photograph of the event which was published in the Washington Post. This, evidently, is Secretary Norton's vision of an appropriate use of The Mall.
It is impossible to miss the advertisements for Pepsi Vanilla or for Verizon, for Coors, and for its other sponsors, and you certainly cannot miss the huge football promoting the National Football League. It is almost impossible, I suggest, to the untrained eye to find references to the supposed reasons for the event. The ``Take Pride in America'' slogan does appear at the bottom of the advertising banners, and in the other photo it appears at the top of the fence, but I am certain that nobody from any distance--I can barely read it from here-- I am sure nobody can read it from any reasonable distance.
This photograph makes the point that the overwhelming image is turning over The Mall for commercial advertising. The event was used as the basis for a commercial television production. Commercials were broadcast to the crowd over large televisions that were located on The Mall itself.
The Secretary of the Interior may view this as business as usual, but, in my view, allowing this type of commercial activity with blatant product advertising is contrary to what the policy is for our national parks, including The Mall. It is also contrary to what responsible public policy should be in this area.
During her confirmation hearing, I expressed concern to Secretary Norton that as Secretary of the Interior she would hold one of the highest positions of public trust in our Nation's Government. The Secretary of the Interior is the principal guardian of our national parks and our most revered historic sites. Certainly, The National Mall is among the most important symbolic spaces in our country.
I was concerned that based on her previous public statements and writings, she had a long record of having championed the interests of corporations in opposition to the Federal Government. At her confirmation hearing, Secretary Norton assured me she would enforce the laws as written, and it is my understanding that in this case the laws and regulations of the Park Service made very clear The National Mall is not to be used as a venue for commercial purposes. It is not to be used as a venue for advertising. I do not see how anyone can look at these photos and believe the Secretary carried out her responsibilities in this instance.
Earlier this year, the Senate passed legislation to authorize construction of an education center near the Vietnam Veterans Memorial, very much along the lines of a similar bill we passed in the Senate during the last Congress. I was involved in negotiating the language for that bill and tried to ensure that the National Park Service retained its ability to approve the site and the design of the center, and at the request of the Park Service we included language stating the center should be built ``consistent with the special nature and sanctity of The Mall.''
If these photographs reflect Secretary Norton's definition of ``the special nature and sanctity of The Mall,'' I have great concern about what, in
fact, we are going to wind up protecting with regard to the Vietnam Veterans Memorial. What can we reasonably tell those who intend to operate the educational center for the Vietnam Veterans Memorial is not permitted if, in fact, all of this is permitted?
The National Park Service regulations generally prohibit commercial advertising on public lands. In addition, the specific permit that was issued related to this event stated no commercial activity was to be conducted. Nevertheless, the Department of the Interior decided the activity we see in this photograph was not commercial activity; that these banners were not advertisements. In the view of the Park Service, these were ``sponsor recognition.'' That is a distinction I was unaware of, between advertising and sponsor recognition. But clearly, the National Park Service believes that distinction needs to be maintained.
Even though the National Football League was the organization that sponsored the concert, it was permitted to solicit other companies to underwrite the event's expenses, and those other companies in turn were permitted to advertise on The Mall or, as the Interior Department put it, to obtain ``sponsor recognition.''
It is not clear where the authority comes from for this decision by the National Park Service to allow such ``sponsor recognition.'' The agency's regulations clearly prohibit the display of commercial notices or advertisements on National Park Service lands except where the park superintendent determines the notices relate to products at that park area and the superintendent determines the notices are ``desirable and necessary for the convenience and guidance of the public.'' I do not see how these banners, these fence advertisements fit in to that requirement.
It would have been one thing if this event had occurred and following it the Interior Department and the National Park Service had admitted a mistake had been made and they would take appropriate steps to prevent this from occurring in the future. But the leadership of the Interior Department and the Park Service, from Secretary Norton on down, makes no such admission. They continue to insist this was entirely appropriate.
Secretary Norton may not care whether this type of event takes place again on The Mall, but I do, and I think many of my colleagues will when they become better informed about this situation.
To better understand the Secretary's reasoning that this was not, in fact, commercial activity, that there was no commercial advertising taking place, I am sending a letter to the Secretary requesting copies of the correspondence and the e-mails and the planning memos and other documents the Secretary relied on in concluding this was not commercial activity.
The Secretary of the Interior and the National Park Service leadership maintain that commercial activity is not allowed on The Mall; what took place here was not commercial. Since there apparently is a disconnect between what they say and the reality of what, in fact, took place, I think the only solution is to change the law to make it clear, even to the Secretary, that this type of use is not appropriate on The Mall.
When the Interior appropriations bill comes to the floor, I intend to offer an amendment to make it clear that future permits to hold special events on The Mall may not include commercial advertising, whether they couch that as ``sponsor recognition'' or not. I want to emphasize The Mall clearly should continue to be available for large-scale events.
If the Secretary had approved a large concert to celebrate our troops or to promote her volunteer program, then there would not have been a public outcry such as we have seen as a result of this situation. It was her decision to allow the concert to be used for commercial purposes, to allow the commercial advertising that occurred here that, in my view, crossed the line.
If the Department of the Interior and National Park Service officials had made any effort to advocate the protection of the resource with which they are charged to manage, then this would not have been a problem. Since they have refused to do so, it seems to me we must change the statute.
Last week, Albert Eisele of the Hill newspaper wrote an excellent article entitled ``Desecration of The Mall.'' I ask unanimous consent that a copy of that article be printed in the Record following my remarks.
I ask unanimous consent that the Washington Post editorial entitled ``Marketing the Mall,'' and an article by Tom Shales in the Washington Post entitled ``America, Brought To You by . . . '' be printed in the Record following my remarks.
Mr. President, The National Mall is more than just an expanse of grass or an undeveloped field. It is a national treasure. By the National Park Service's own account, it is the single most significant public park and open space in our Nation's Capital. It is visited by millions of citizens and visitors from abroad each year.
It provides a formal work of landscape architecture of monumental proportions and provides the unifying element for the carefully placed, diverse architectural symbols, repositories and shrines of the heritage of our democracy on and along its length.
There has been broad public agreement both in Washington and around the country that allowing the type of activity that occurred at these commercial events is a new low point in the storied history of The Mall. Perhaps this will only be remembered as an unfortunate incident, but we need to make sure that this is not the model for future events on The Mall. We need to act to prohibit increased commercialization in our national parks, and a good place to start is acting to protect The Mall.
When we do get to the actual voting on the issue, I hope my colleagues will support the effort to protect The Mall from further commercial exploitation.
Exhibit 1
[From the Hill, September 10, 2003]
Desecration of the Mall
(By Albert Eisele)
An older colleague who wrote a daily column in the St. Paul
Pioneer Press when I worked there many years ago once told me
his best columns were those generated by a sense of outrage.
If so, this should be one of my best columns, as few things
have offended me more than the disgraceful display of
mindless patriotism, insatiable commercialism and sheer bad
taste perpetrated last week by the National Football League
with its $10 million rock concert extravaganza on the Mall.
I wasn't there and didn't watch it on ABC-TV--thank God--
but one photograph in Friday's Washington Post convinced me
that aside from the Sept. 11 attack on the Pentagon and
subsequent anthrax attacks, last fall's sniper shootings or
the 1981 assassination attempt on President Reagan, this was
the worst thing that's happened here during my nearly 40
years in the nation's capital.
The spectacle of pop singer Britney Spears being stripped
to her black bikini bottoms to just above pubic level by a
pair of male dancers wearing Washington Redskins jerseys,
with the Capitol shining in the background, was so jarring
that it made me want to cringe.
Spear's display of erotic gyrations and lip-synched lyrics
may have a place in our appalling, vulgarized popular culture
but definitely not in the middle of the nation's most
hallowed public space.
It was bad enough that this dreadful promotion designed to
kick off the 2003 pro football season--and sell Pepsi
Vanilla, AOL and Reeboks--took place just a week after the
40th anniversary of Martin Luther King's immortal ``I Have a
Dream'' speech on the steps of the Lincoln Memorial. Or that
it took place just before the second anniversary of the awful
day when Islamic terrorists crashed a jetliner into the
Pentagon and were barely prevented from flying over the Mall
to crash another into the White House or the Capitol.
But it was even worse that President Bush and Interior
Secretary Gale Norton were persuaded to serve as cheerleaders
for a so-called game that celebrates violence--as if we don't
have enough already--and that has owners who personify
rapacious greed. This was nothing more than the desecration
of a sacred space and an insult to the men and women of the
U.S. military whom the event's promoters professed to honor.
The president perhaps can be excused from accepting bad
advice but not those who persuaded him to lend the dignity of
his office to an event that left the rain-soaked Mall
trampled and garbage-strewn, both physically and
symbolically.
Somebody, ideally the congressman whose committees oversee
the Department of Interior and the National Park Service,
should
demand an explanation of who was responsible for allowing
this travesty to happen.
If they don't, what can we expect to see next? An ad for
Viagra on the Washington Monument? A pitch for McDonald's at
the Lincoln Memorial or Toyota at the Jefferson Memorial? Or
maybe even a banner on the Capitol Dome offering low-interest
loans from Citibank to ease the federal deficit?
I have nothing against pro football, and I'm glad the
Redskins won their opener, even as I despair of Major League
Baseball ever returning to Washington. Nor do I disagree that
many in the crowd that the NFL generously estimated at
125,000 thought it was wonderful that Britney and her fellow
entertainers were invited to do their thing on the Mall.
Nevertheless, I'm outraged and saddened. This was a low
point for a special space that stands for so much in America.
I yield the floor, and I suggest the absence of a quorum.
I am glad to withhold that request.