Honoring The Life Of Joe ``Joey'' Columbus Sanders, Jr.
Mr. Speaker, I would like to honor the life and memory of my longtime friend, Joe ``Joey'' Columbus Sanders, Jr., of Birmingham, Alabama, who passed away on August 30, 2026, at the age of 65. I had the privilege of knowing Joey from the…
Mr. Speaker, I would like to honor the life and memory of my longtime friend, Joe ``Joey'' Columbus Sanders, Jr., of Birmingham, Alabama, who passed away on August 30, 2026, at the age of 65.
I had the privilege of knowing Joey from the very beginning of my political career, and throughout the years, I was proud to consider him a friend. Anyone who spent time in Alabama political circles over the past several decades knew Joey, or at least knew of his work. He had a remarkable understanding of people and politics, a natural instinct for campaigns, and, most importantly, a genuine love for Alabama and its people.
Joey was raised in Greenville, Alabama, and graduated from Fort Dale Academy in 1979. He went on to earn a degree in Broadcast Journalism from The University of Alabama in 1983. While at Alabama, he served as president of the College Republicans, beginning what would become a lifetime of involvement in Republican politics and the conservative movement.
His service eventually took him to the national stage as president of the National Young Republicans and as a member of the site selection committee for the 1988 Republican National Convention. He also served on the staff of Senator Jeremiah Denton, both in Washington and as his State Field Director.
Joey possessed a true gift for political campaigns. Over the years, countless candidates and public officials sought his counsel, creativity, and expertise. He eventually founded Master Image, Inc., where he put those talents
to work, helping candidates at the national, state, and local levels. His influence on Alabama politics extended far beyond any single election or campaign, and many who have served our state benefited from his friendship, advice, and experience.
But politics was only one part of Joey's life. He was deeply involved in his community, serving organizations including the Homewood Library Foundation, City Stages, the Birmingham Irish Cultural Society, the Birmingham Jefferson Convention Complex Authority, and the Vestavia Hills Civitan Club. During his service on the BJCC board, he was involved in a transformative period for the complex that included its renovation and the development of Protective Stadium and the Coca-Cola Amphitheater.
Those who knew Joey personally will remember much more than his professional accomplishments. He was a storyteller, a historian, a cook, an outdoorsman, and someone who simply enjoyed bringing people together. Some of his happiest times were spent at Sanders Farm in Greenville, surrounded by family and friends, often gathered around a fire with a pot of his homemade camp stew. He was generous with his time, his friendship, and, as many people across Alabama can attest, his homemade pepper sauce and salsa.
Joey never forgot where he came from, and he remained a strong advocate for the outdoors, wildlife conservation, hunters' rights, the Second Amendment, and the conservative principles that guided him throughout his life.
Above all, Joey loved his family. He leaves behind his wife of 30 years, Luanne; his children, Holton and Anne Heaton; his granddaughters, Poppy and Honey; his sister, Linda; and a large extended family and countless friends who will miss him greatly.
For me personally, it is difficult to say goodbye to someone who has been a friend for virtually my entire political career. Joey was part of Alabama politics for decades, but his legacy cannot be measured simply by campaigns won, candidates elected, or projects completed. It is found in the friendships he built, the people he helped, the stories he told, and the memories he leaves with all of us who were fortunate enough to know him.
Mr. Speaker, I ask my colleagues to join me in honoring the life of Joe ``Joey'' Columbus Sanders, Jr., and in extending our deepest condolences to Luanne, his children and grandchildren, and the entire Sanders family. I am grateful to have called Joey my friend, and I know his presence will be deeply missed across Alabama.